(PRWEB UK) 29 March 2011
Over 40% of on-line marketers measure a website’s performance by the amount of traffic that arrives and 65% on the number of sales generated. However, ‘bounce rates’ remain high, and marketers should balance these results with the missed opportunities. Managing this additional metric could lead to a much more significant growth in business.
Ivan Imhoff, MD at award winning website improvement agency House of Kaizen says, ‘when managing a website, most businesses seem comfortable dealing with the beginning and the end of a user journey but are out of their zone regarding the middle bit. The average bounce rate is 50%, which is in effect wasting 50% of their marketing budget. This should be unacceptable.’
The 100% Challenge:
To prove this point, House of Kaizen has announced a very special challenge. By weaving their own brand of magic i.e.; methodology based on a mathematical approach composed of advanced analytics, behavioural analysis and A/B/n and multivariate split testing, they will increase a website conversion rate by 100% for free. Visit http://www.houseofkaizen.com/100-percent-challenge for entry details.
One winner will be selected and 5 runners up will receive £31,000 worth of optimization services.
The agency has also developed a range of easy to use on-line tools that aim to educate businesses on the benefits of conversion optimization. These calculators will quickly rate a website’s landing page effectiveness and its propensity to ‘bounce’ visitors away. Other calculators include media ROI potential and the length split test, which should run before acquiring statistical accuracy. To find out more visit: http://www.houseofkaizen.com/resources/calculators
Contact: Michelle Baker on: 07989551046 or House of Kaizen on +44 (0)207 9543750
Notes to Editors:
i. *Survey was undertaken by Clarity UK on March 8th 2011. A total of 207 managing directors, marketing directors and managers with budget responsibility in UK companies that trade online with a turnover in excess of £250,000 were questioned. Full results available on request.
ii. Ivan Imhoff will act as an expert industry spokesman and will happily undertake interviews to discuss and debate the views expressed in this release. (Professional profile available on request).
iii. House of Kaizen clients average the following results following website optimization:
- 41% increase in conversion rates
- 12% increase in website revenue
- 14% decrease in clicks to booking ratio
- 30% increase in ROI
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