Capture Bieber Fever Online!

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UK video website WinkBall follow Internet music sensation Justin Bieber’s latest UK tour and speak to his army of fans

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The Internet has played a pivotal role in people’s lives, affecting them socially, politically and, even more significantly, on a cultural level. The onset of the online world has also paved the way for the rise of the ‘video viral’. These online video sensations have now become an Internet necessity in the rise of any cultural phenomenon – aiming to get millions of the world’s online population logging on, clicking, watching and leaving their views.

The emotional power of video has also propelled people into the realm of superstardom from their humble beginnings and simple humdrum life. One figure that has the online video world to thank for his meteoric rise to stardom is none other than young pop sensation Justin Bieber. This rising musical star from Canada has had over one billion hits on YouTube with hits such as ‘Baby’ and ‘Somebody to Love’ making him an online phenomenon.

Bieber Fever has grown out of control and fans across the world continue to fall under this young boy’s spell. Some argue society has not witnessed fans’ passion on such an insane level for an artist since ‘Beatlemania’ invaded the music scene back in the 1960s.

With his star ascending via the power of online video, it was WinkBall, the UK’s no. 1 video website, that saw it fitting to send out their extensive network of street reporters to follow Justin Bieber’s latest UK tour. Capturing all the passion, emotion and Bieber Fever at every gig and uploading it to the web in a matter of hours, and their unique video coverage created an unmissable video story of Bieber fans and found out directly from them what makes this young boy from Canada such a star. WinkBall has provided Justin Bieber fans an exciting platform to express their love and devotion for this sensational musician. WinkBall’s footage of Bieber fans on tour has to be seen to be believed – it provides a real insight into the power not only of Justin Bieber, but also the emotional power of video in capturing the passion exactly as it happens – making it the only place that reveals what makes Justin Bieber such a popular act.

Covering his latest UK gig at the Manchester MEN Arena, WinkBall reporters captured first hand the sheer hysteria of Bieber Fever. have followed Justin Bieber’s UK tour and given fans the chance to have their say. Are you one of the thousands who have communicated happiness for Justin Bieber? To see WinkBall’s coverage of Justin Bieber’s latest gig at the Manchester MEN Arena, see the link below:

Notes to Editors:
About WinkBall

WinkBall is the British video network that specialises in capturing the public’s passion at events - as they happen - and providing vox-pop and video services to clients worldwide.

Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and Messaging technologies create the ultimate online presence by engaging with the people who truly matter. This provides a dynamic, mass media, social and participatory experience to connect with the public and targeted communities. Services include vox-pop creation, consumer interviewing, market research, event coverage, video reporter hire, and business and product videos.

Featured on the BBC, CNN, CNBC, Sky News and many more, WinkBall were also nominated finalists in the PR Week Awards 2010 and the CIPR Excellence Awards, 2010.

The technology was designed and built in London in 2005 as a quintessentially British collaboration between academic inventiveness (Goldsmiths, University of London) and commercial endeavour. Launched 18 months ago, has had nearly 35 million hits and has a growth rate of 25% per month.

Contact WinkBall:
Info(@)winkball(dot)com                020 8962 3030
Head of Press:
Jennifer(@)winkball(dot)com                020 8962 3033

Contact WinkBall’s PR, Max Clifford Associates:
Victoria Cameron
Victoria(@)maxclifford(dot)com            020 7408 2350

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