GES® Invites EXHIBITOR 2011 Attendees to “Paint by Wonders”

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Art of Service Experience Begins with Free Airport Shuttle

It’s an honor to be the official sponsor of the CTSM program at EXHIBITOR2011,” said GES Executive Vice President of Strategy & Marketing David Saef. “We look forward to connecting with our industry’s new CTSM graduates.

Global Experience Specialists (GES), a leader in exhibition, event and retail marketing services kicks off EXHIBITOR 2011 by inviting attendees to “Paint by Wonders.” GES has created a multi-faceted experience beginning from the moment attendees arrive at McCarran International Airport and continuing to the show floor at GES’ interactive booth #1337. The booth, themed the “Artist’s Loft,” offers attendees a high-touch, personal and inspiring experience illustrating GES’ passion for service and results.

To demonstrate the art of service, GES is welcoming all EXHIBITOR 2011 attendees with complimentary shuttle rides on Sunday, March 27 from McCarran International Airport to Mandalay Bay, Excalibur, Luxor and the Four Seasons hotels. The shuttle will operate every thirty minutes from 11 a.m. to 6 p.m., and all show attendees are welcome. GES’ representatives, holding balloons and signage, will be present near airport escalators and exits to direct guests to the shuttle.

Attendees are also invited to join GES’ SmartStaff™ booth staff training on Sunday, March 27, from         5 p.m. to 6 p.m. in room “Surf E” on the second floor of the Mandalay Bay Convention Center.

At the show, GES’ booth provides personal and creative activities to engage the attendee. Visitors are encouraged to “Paint by Wonders” through an interactive, multimedia experience using touch-screens. A full-color photo and story of a GES project will be revealed as attendees ‘paints’ the image with the touch of their fingers. The center of attraction for those visiting GES’ booth is a live artist in action throughout the duration of the show.

Attendees are encouraged to look for hidden 18-inch employee-designed “Munny” figures throughout the show floor. Those who find the Munny, take a photo with their phone and share it through the GES social media handles - Twitter (@GESGlobal) and Facebook (facebook.com/GESGlobal), will receive a special gift at GES’ booth #1337. In addition, select attendees spotted wearing a GES spirograph pin will be rewarded. GES spirograph pins are available on GES’ complimentary airport shuttle, at the GES SmartStaff™ training, the CTSM Graduate Dinner, the GES booth or from any GES team member.

GES is also the official host of the Certified Trade Show Marketer Graduate Dinner on Sunday, March 27, from 6 p.m. to 9 p.m. inside Mandalay Bay.

“GES recognizes the critical role of the Exhibitor education sessions and especially the CTSM program, the only university-affiliated professional certification program in the exhibit marketing industry. It’s an honor to be the official sponsor of the CTSM program at EXHIBITOR2011,” said GES Executive Vice President of Strategy & Marketing David Saef. “We look forward to connecting with our industry’s new CTSM graduates.”

GES will conduct focus groups throughout the show to discuss cutting-edge trends and technologies that will enhance the industry. Focus groups are offered for corporate trade show managers and exhibitor appointed contractor staff. For more information or to participate in a focus group, contact David Saef at dsaef@ges.com.

As part of GES’ commitment to continuous learning, some of the company’s most passionate professionals will present the following 10 sessions:

  •     International Exhibiting- A Primer for Success (Sunday, 8:30 a.m., S708)
  •     Exhibiting in Dubai and Abu Dhabi (Monday, 3:45 p.m., M706)
  •     Profile in Excellence: NASA: Shifting Public Perceptions About the Brand (Monday, 8 a.m., M107)
  •     Exhibiting and The Law: What You Need to Know – offered twice due to popular demand (Tuesday at 8 a.m., T20711 and Wednesday at 8 a.m., W20711)
  •     Liquor Liability and The Law: What You Need To Know – offered twice due to popular demand (Tuesday at 3:45 p.m., T41911 & Wednesday at 3:45 p.m., T41911)
  •     Field Trip: Behind the Scenes at the Lion King (Tuesday, 3:45 p.m.,T626)
  •     Field Trip: Exhibit Trek (Monday, 8 a.m., M624)
  •     Profile in Excellence: P&G: A Successful Holistic Marketing Program (Wednesday, 8 a.m., W321)

GES will also host two Peer2Peer Roundtables:

  •     Bridging the Gap Between Marketing and Sales (Monday, 5:30 p.m., MP30)
  •     Cyber/Social Media Law (Tuesday, 5:30 p.m., TP18)

GES has created an array of touch points for EXHIBITOR2011 attendees to have a fresh opportunity to explore how GES’ vibrant brush strokes transform events from vacant spaces into meaningful, memorable experiences.

About GES
Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit http://www.ges.com or visit the new GES blog here.

Contact:
Detra Page
702.263.2755
dpage(at)ges(dot)com

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