UlookUbook.com: More Brits Booking Italy Holidays in 2011

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A new travel industry survey has revealed that Italy is enjoying a resurgence in popularity with British holidaymakers this year, which could make it the most popular holiday destination of 2011, say ulookubook.com.

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Italy has been a very popular holiday destination with British tourists for many years, and these figures show that it’s once more found favour with UK holidaymakers

A new survey by the Association of British Travel Organisers to Italy has revealed what British holidaymakers are looking for when booking cheap flights and cheap accommodation for holidays in Italy. The study, which is the biggest of its kind to be undertaken in the UK found that 59% of travel agents reported increased bookings for Italy holidays between October and December 2010, which is a very positive indication of travel trends this year, say ulookubook.com.

Ian Raine of ulookubook.com, comments: “The figures gleamed from the study are very impressive, and the fact that 59% of the travel agents questioned reported an increase in bookings for holidays to Italy is just extraordinary. What makes this especially interesting reading is that this figure represents a 14% increase from the same period in 2009, which shows that Italy has significantly grown in popularity over the course of just one year.”

According to the ABTOI study, certain regions and destinations in Italy are proving to be the more popular than others, with Sicily proving to be one of the most popular choices for British holidaymakers, with a 12% increase in interest and bookings in October – December 2010, compared to the same period in 2009.

Raine continues: “Italy has been a very popular holiday destination with British tourists for many years, and these figures show that it’s once more found favour with UK holidaymakers who want to go on a low-cost and memorable holiday. This new-found popularity could also extend into the future, as 86% of the travel operators surveyed said that they expected an increase in sales to continue well into the year, which could make it the new on-trend destination for 2011.”

About ulookubook.com:
ulookubook.com is part of The Holiday Discount Centre, a member of ABTA (J4901) and Advantage (the largest travel consortium in the UK). Based in the UK, they have over 30 experienced travel advisors and have booked over 300,000 passengers via the internet.

ulookubook.com are not owned by any major tour operator, allowing them to offer free impartial travel advice and promote a wider range of holiday offers from various suppliers including Thomson, First Choice, Thomas Cook and many more.

What makes ulookubook.com prices stand out from the crowd is not only do they offer already cheap holiday deals, they also offer an extra on-line discount plus a price guarantee. Their website allows customers to have full flexibility in their search criteria giving something more than just a bog standard one/two week holiday. With deals like this, why would you want to search for a holiday elsewhere?


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Ian Raine
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