Tampa Bay, FL (Vocus/PRWEB) March 29, 2011
Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced its partnership with Integrated Growth Solutions, a professional services firm that specializes in marketing and sales processes that drive profitable growth and retention.
The partnership will allow Integrated Growth Solutions’ clients to leverage the real-time predictive modeling capabilities of the Toovio Interaction Manager, equipping them with the tools to deliver more effective messages and offers to their respective audiences. Using the Toovio Interaction Manager, companies can automatically generate real-time customer offers for cross-selling, retention and acquisition opportunities, in addition to enhancing customer experience and servicing initiatives.
Integrated Growth Solutions’ clients include global and regional financial institutions, pharmaceuticals and health care companies. The partnership will initially focus on banking and financial services, insurance, healthcare and pharmaceutical companies, and will expand to other sectors.
“Today’s marketers are faced with budget constraints and need to show rapid and real return on marketing investments,” said Marianne S. Hewitt, Managing Director and Founder of Integrated Growth Solutions. “At the same time, the number of interaction channels continues to increase. Toovio’s Interaction Manager provides a cost-effective solution with rapid implementation capability. It enables the integration of inbound and outbound marketing with inherent cross channel functionality.”
As a fully-hosted and real-time customer interaction tool, Toovio Interaction Manager couples cloud technology with proprietary templates for offers, segments, eligibilities, investments, scripting, and more. The tool can enable businesses to effectively recognize a customer’s interests and provides actionable intelligence in real-time to any customer channel.
“One-to-one marketing is moving to the next level,” said Joshua Smith, Co-founder and CEO of Toovio. “Marketers are faced with a situation where they must identify creative solutions that help them make real-time offers that are more specific to the client or prospect’s needs. We’re excited to partner with Integrated Growth Solutions to showcase our capabilities in the real-time marketing space.”
Toovio’s Interaction Manager can be applied to a variety of industries, including retail; telecommunications and wireless providers; banking & financial services; insurance; and many others.
About Integrated Growth Solutions
Integrated Growth Solutions partners with clients to achieve organic growth through sales and marketing excellence. The boutique consultancy delivers strategies, plans, and roadmaps, and assists in execution. The firm identifies and implements operational improvements including business process redesign, marketing and sales technology strategies and enablement, in addition to management of large projects and programs. Its focus is on the continuum of processes in and between marketing, sales, and account open/order entry.
Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit http://www.toovio.com.
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