First Senior Financial Group Creates Christmas in March for Children's Hospital of Philadelphia (CHOP)

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A local King of Prussia company, First Senior Financial Group, donates a car full of toys to CHOP. The company previously made a $50,000 donation to the hospital.

As part of their ongoing relationship with Children’s Hospital of Philadelphia (CHOP), Phillip Cannella and Joann Small, respectively the CEO and Executive Vice President of First Senior Financial Group (FSFG), today brought a car full of toys to be distributed to the hospital’s young patients.

“We had originally thought about doing it for Christmas,” says Cannella, “but the kids already get a ton of toys at Christmas. Instead we thought it might be nice to wait till the dust settles and make it more special for them after the holiday glow subsides.”

First Senior Financial Group specializes in educating retirees and other seniors about ways to “crash proof” their retirement by achieving asset protection and inflation-beating growth without market risk or market fees. Cannella helped pioneer long-term care insurance in the 1970s, and today is host of the Crash Proof Retirement Show™, which airs Saturdays between 11 and 1.

Last September, FSFG donated $50,000 to CHOP as part of the 9th Annual WOGL Loves Our Kids Radiothon; the sum constituted the largest single donation in the history of the fundraiser. Many First Senior Financial Group employees participated in the hugely successful weekend, which, all told, raised over $490,000 for the hospital. Throughout the weekend, FSFG helped bring in over 180 monthly Miracle Makers to aid in the advancement of healthcare services for CHOP.

“We all come into this world with nothing,“ says Cannellla,” and “we also go out with nothing. What counts is what you do between those bookends. If you want to have purpose in your life, help a child. When you give a child hope, you give a child a future—and what that does is like a boomerang. It comes back to your soul, it enlarges it and it helps you in the end.”

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