We conducted an in-depth study of over 900 B2B marketers to learn what’s working and what’s not...The results of this study are the foundation of the FUEL methodology for B2B marketing effectiveness.
Jacksonville, FL (Vocus/PRWEB) March 30, 2011
MarketingSherpa just released its 2011 B2B Marketing Advanced Practices Handbook which outlines results from an in-depth study of more than 900 B2B marketers. The purpose: to provide marketers real-world insight, processes and strategies to respond to an increasingly demanding business environment that is changing at an ever-accelerating pace.
Based off their insights, MarketingSherpa developed a new marketing methodology, FUEL, which stands for:
- Find and attract leads – improve lead generation efficiency and learn how to develop a powerful lead-generation plan.
- Uncover qualified leads with lead scoring, nurturing and management methodologies.
- Establish automated marketing processes.
- Lift results through optimization – find out the best ways to demonstrate your value to the C-suite.
The handbook details how the FUEL methodology powers marketing from lead generation to sales conversion. It walks readers through establishing a detailed B2B marketing strategy to increase contribution to sales pipeline and revenues.
To learn more, preview an excerpt and purchase go here.
Quote attributable to Jen Doyle, MarketingSherpa Senior Research Analyst and Lead Author of the 2011 B2B Marketing Advanced Practices Handbook:
“B2B marketers are facing tremendous challenges, It’s becoming more difficult than ever before to generate highly qualified leads and market to a complex sales cycle. To support today’s B2B marketer in achieving success, we conducted an in-depth study of over 900 B2B marketers to learn what’s working and what’s not working in B2B marketing. The results of this study are the foundation of the FUEL methodology for B2B marketing effectiveness. By implementing FUEL, marketers will be able to overcome the growing challenges facing them, and propel marketing contribution to sales pipelines and revenues.”
Jen is available for interviews and can be contacted at Jen.Doyle@meclabs.com.
About MarketingSherpa
MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
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