zcomm to Speak on Social Media at 2011 Ragan Media Relations Best Practices Summit

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Risë Birnbaum and Robin Lane to Discuss Integrated Communications Impact on Social Media Campaigns

Risë Birnbaum, Founder & CEO of zcomm

zcomm, an integrated communication services agency leveraging broadcast and digital media, today announced that CEO Risë Birnbaum and Director Robin Lane will be co-presenting at the 2011 Ragan Media Relations Best Practices Summit. The conference will be held at Con Edison Headquarters in New York City on March 28th and 29th.

Lane and Birnbaum will present 5 Steps to Social Media Success: Yesterday’s Tools are not Yesterday’s News. The two will present tips and tricks for forming an integrated communications strategy to achieve success in the online world. They will discuss ways to amplify the impact of messages by combining traditional PR tools with digital media in a campaign. The session will take place at 3:15pm on Tuesday March 29.

“With so many people using multiple platforms to consume news each day, social media success relies on integrating all the tools in your PR toolbox. Broadcast and other traditional tactics are just as relevant, if not more, in contributing to successful social media campaigns,” says Birnbaum.

The 2011 Ragan Media Relations Best Practices Summit is designed to offer PR professionals front line success stories, proven tips and strategies to help get great coverage in mainstream and digital media. Attendees will learn what works today and have the opportunity to network with some of the best and brightest media relations and public affairs practitioners.

About zcomm

Located just outside of Washington, DC, zcomm is an integrated communication services agency leveraging broadcast and digital media. Founded in 1989, zcomm has grown from a radio PR services company into an integrated communications firm offering audio, video and digital services in English and Spanish via radio, TV and the Internet. zcomm uses the latest technology to deliver measureable results to clients. The company has been ranked as one of the top 15 PR firms in Washington, DC and has received numerous accolades including a 2010 Platinum MarCom Award. For more information, visit http://www.zpr.com or follow zcomm on Facebook and Twitter.

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Robin Lane
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