CG Lighting and Rendering Software Bakery Relight(TM) to Launch at 2011 NAB Show

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Game-Changing, Interactive, All-In-One Solution for Animated and Live Action/VFX Entertainment Production and Industrial, Automotive and Architectural Design to be Introduced at the 2011 NAB Show, April 11 - 14 in Las Vegas

Our research tells us that companies that use Bakery Relight can improve turnaround times by up to 300%.

The Bakery, the 3D computer graphics software company, will unveil its game-changing animation and visual effects lighting and rendering solution Bakery Relight™ at the 2011 NAB Show. Designed for the high-end feature film, television and industrial, automotive and architectural design industries, Bakery Relight is the first interactive, all-in-one lighting, shading and rendering solution. With potent new artistic tools and accelerated and streamlined workflows, Bakery Relight expands creativity and increases productivity and turnaround times by significant orders of magnitude.

Born out of years of hands-on experience on top grossing feature films and in product development and proven through extensive pre-release testing, Bakery Relight is the first software solution to support the lighters’ and shaders’ iterative process--progressive and interactive refinement of properties and details--with full resolution feedback within seconds. This incremental methodology also enables superior matching of CG illumination with composited live action elements.

Said company co-founder, CEO Erwan Maigret, whose credits include technical lead on “Shrek 2,” “Madagascar” and “Shrek the Third,” "Bakery Relight not only introduces new artistic possibilities, it solves the lighting and rendering bottleneck found at nearly all studios. Our research tells us that companies that use Bakery Relight can improve turnaround times by up to 300%.”

Designed for both stereoscopic 3D and flat (2D) productions, Bakery Relight provides 3D HD preview and rapid 3D rendering of left and right eye views. A highly customizable solution, Relight integrates smoothly with popular, complementary software packages both off-the-shelf and proprietary. It also supports multiple artists and technicians working in parallel in a single or at multiple locations and provides easy ins-and-outs for them.

The Bakery at NAB Show
The Bakery will demonstrate Bakery Relight at the 2011 NAB Show, April 11 – 14, at the Las Vegas Convention Center, South Hall Lower #10008. Special introductory pricing packages will be available for the month of April. For an appointment, please contact: ml(at)bakery3d(dot)com.

About the Bakery
The Bakery ( is a 3D computer graphics company that provides pioneering software solutions for the feature film, TV and the industrial, architectural and automotive design industries. The company’s first product is Bakery Relight™, an interactive lighting and rendering suite of tools for the high-end feature film, TV and design markets. The Bakery was founded in Gemenos, France in 2007 by veteran motion picture artists and technologists Erwan Maigret and Arnauld Lamorlette. Lamorlette earned a 2011 Academy Motion Pictures Arts and Sciences Technical Achievement Award for co-developing a global illumination solution and Maigret holds a patent on laser-based glasses technology.

PUBLIC RELATIONS – North America/UK/New Zealand/Australia
Sharon Adcock (EST)    + 1 616 848 7283, landline    skiadcock(at)aol(dot)com
    + 1 310 567 8692, cell    
Rochelle Winters (PST) + 1 213 250 4603, landline    rochelle(at)sampr(dot)net
    + 1 213 215 5020, cell

PUBLIC RELATIONS - Europe & Asia (except UK entertainment media)
Liz Tjostolvsen (GMT+1) + 31 6 2796 3873, cell    liz(at)bakery3d(dot)com


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Sharon Adcock
The Bakery
616 848 7283
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Liz Tjostolvsen
The Bakery
+ 31 6 2796 3873
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