Confirmit Announces New Chief Marketing Officer

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Enterprise management software strategist assumes principal marketing role with global leader Confirmit.

Last year we witnessed unprecedented demand levels and Michael brings a wealth of global experience to Confirmit, accumulated over more than twenty years, with a proven track record for gaining increased market visibility.

Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, today announced that recognized marketing strategist Michael Wooh joined the company as Chief Marketing Officer. In this new role, Wooh will drive global corporate and marketing strategies for Confirmit.

With more than twenty years of experience and an emphasis on enterprise management software, Wooh’s expertise lies in successful product and service launches, with extensive strategic marketing and planning. Wooh is poised to lead Confirmit’s charge with branding, positioning and product strategies that will keep the company on its path towards global market saturation.

Prior to his position as Confirmit Chief Marketing Officer, Wooh led corporate marketing initiatives for a number of industry-leading organizations, including Passlogix, OpTier, Platinum Technology and Computer Associates (CA). Wooh served as Vice President of Marketing for CA. During his tenure at CA he initiated and implemented a product strategy that led the division to record success.

At OpTier Wooh designed the go-to-market strategy for a new market and solution category, Business Transaction Management (BTM). Wooh’s program ultimately positioned OpTier as the BTM market leader. Before the CA acquisition of Platinum Technology, Wooh built the most profitable business unit, with year-on-year growth. Earlier in his career, he honed his skills on Wall Street with positions at Goldman Sachs, Citibank, and National Westminster Bank.

“I look forward to working with the talented Confirmit team, working toward continued success within the rapidly-growing customer experience market,” said Wooh. “The Confirmit technology continues to push market evolution, as more companies leverage enterprise tools to deliver business performance and impact the bottom line."

“The appointment of Michael as Chief Marketing Officer reflects the continued momentum of Confirmit as an ever-increasing number of enterprises rely on our platform to underpin their customer experience and market research programs,” commented Henning Hansen, Confirmit President and CEO. “Last year we witnessed unprecedented demand levels and Michael brings a wealth of global experience to Confirmit, accumulated over more than twenty years, with a proven track record for gaining increased market visibility.”

A graduate of Cornell University, Wooh has held numerous positions on the University’s Alumni Boards, including president of the Alumni Board of Directors. He founded Cornell’s first “cyber mentor” program now in its seventh successful year.

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee Feedback, and Market Research applications. The company has more than 250 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells Fargo. Visit for more information.

Between May 9 and 11, industry experts will convene at the Confirmit Community Conference in Las Vegas, Nevada. The extensive program will explore the trends, strategies, and technologies that will shape the Enterprise Feedback and Market Research communities.

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Brandie Gerrish
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