Peter’s Food Service are Latest Signing for Masters Football

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Peter’s Food Service, one of the UK’s leading bakers of pies, pasties, rolls and slices, has signed up with Masters Football, which is broadcast live on Sky Sports, for another year.

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As well as being a lot of fun, this event gives us a unique opportunity to engage with our core audience in a range of innovative ways from building brand awareness to product sampling.

Now in its tenth year, Masters Football is the world’s leading six-a-side football tournament and has featured a host of ex-professional stars, including Gianfranco Zola, Ian Rush, Mark Hughes, Peter Beardsley, Andy Cole and Ian Wright.

The deal sees Peter’s becoming a sponsor of Sky Sports’ exclusive coverage of the six-a-side indoor football competition including shirt sponsorship, TV facing stadia arena advertising and pre-event marketing.

Starting on June 12 and culminating with the Grand Final on September 4, the Masters Football Tournament will be held across seven venues and also shown exclusively live on Sky Sports. The venues for the tournament are Glasgow, Liverpool, Sheffield, Birmingham, London, Nottingham & Manchester.

Included in Peter’s activity will be a ‘who wins all the pies’ competition and VIP guest tickets for a chosen charity.

Neil Court-Johnston, MD for Peter’s Food Service said:

“In just a couple of years, Peter’s has become one of the nation’s leading sports stadia suppliers. The nation is football mad and it is our ambition to be regarded throughout the UK as the football pie.

"As well as being a lot of fun, this event gives us a unique opportunity to engage with our core audience in a range of innovative ways from building brand awareness to product sampling. Last year, we sponsored the overall winner, Birmingham City, so we’re hoping for the same good fortune.”

Adam Benson, Commercial Manager, Masters Football, said:

“Masters Football brings together some of world’s best known footballers in what promises to be another really exciting tournament. To have a company like Peter’s on board, which is making a big impression at football stadia and arenas up and down the country, is great news for the competition.”

Peter’s Food Service Ltd began life as a small pie manufacturer, and today is one of Britain’s best-loved brands of pies, pasties, rolls and slices.

With 10 distribution depots throughout the UK, Peter’s currently supplies 38 major sports stadia & arenas, as well as fast food outlets, fish bars, restaurants, cafes, independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.

Peter's Food Service

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Craig Lazenby

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