Video Testimonials Help Everlast Composite Siding Reach Homeowners

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Everlast Composite Siding is using video testimonials as a way to reach and educate new customers in the New England region. Since Everlast is an alternative siding product, interested homeowners appreciate hearing from other homeowners who have already gone through the process of choosing a siding product.

Everlast Composite Siding

Everlast Composite Siding

People want to hear from homeowners who have gone through the steps of research, evaluation, purchase, and response.

The video testimonials available on EverlastSiding.com are from homeowners who have researched other siding alternatives and chose to have Everlast Composite Siding installed on their home. Everlast purposely chose to work with homeowners who knew their siding alternatives and chose Everlast for their home. The latest addition to the testimonial collection can be seen here: Composite Siding Video Testimonial Review

Everlast Composite Siding has hired a film production company to start working on a third and fourth installment in this series and hopes to have both videos live by June 2011. The raw, unscripted style of the videos is exactly what people want to see. People want to hear from homeowners who have gone through the steps of research, evaluation, purchase, and response. People are sketical of reviews that use actors and are overly scripted.

Testimonials are useful for homeowners in all phases of the proccess. Many people are looking for alternatives to vinyl siding, fiber cement siding, or wood siding. Although the Everlast Composite Siding brand is relatively new, the technology has been around for quite some time. Video testimonials help homeowners get feedback from other homeowners who were in the same position in the past.

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