Record coupon redemption levels in 2010 saved consumers $3.7 billion dollars
San Francisco, CA (Vocus/PRWEB) March 29, 2011
Gazaro, a deal-finding service that uses retail price intelligence and analytics to identify the best deals on consumer electronics and computers, today announced the introduction of coupons for Gazaro shoppers. Now available on the Gazaro website, this free service enables consumers to gain additional savings on purchases of supported products through the use of coupons offered by major North American retailers.
According to ComScore, online consumer spending set new records in 2010 with U.S e-commerce reaching $227.6 billion, rising 9 percent from 2009. With a wider variety of consumers across all income ranges and age groups shopping and spending online, the one factor that is increasingly influencing purchasing decisions is price. As a result, not only has e-commerce spending increased, but so has the demand for online coupons - with coupon redemption levels skyrocketing in record numbers from 2008 through 2010, and, according to NCH Marketing Services, representing savings of $3.7 billion dollars in 2010 alone.
“Over 80% of consumers we surveyed indicated that price is one of the three most influential factors affecting their purchase decisions,” said Alexander Rink, CEO for Gazaro. “Consumers are increasingly comparing prices across multiple websites to find the best deals and sales, and coupons help lower the net price for the consumer. Offering coupons demonstrates Gazaro’s commitment to helping shoppers in identifying and highlighting the best deals and retailers in Computers and Electronics.”
The Gazaro website uses sophisticated price intelligence and analytics to routinely highlight savings of 30-60% on computers and consumer electronics. Now, free integrated coupons from leading retailers such as Buy.com, HP, Microsoft and Sony provide additional discounts, free shipping, and free peripherals such as wall-mounts for Flat Panel televisions. For more information, visit the Gazaro Media Kit, the Gazaro Insider Blog, or follow Gazaro on Twitter and Facebook.
Gazaro increases pricing transparency and strengthens the connection between shoppers and retailers by continuously tracking, analyzing, and reporting on millions of product price points. Every day, shoppers depend on the Gazaro DealScore™, PriceHistory™, and PriceProtect™ to save them time and money with the identification and notification of great deals and rebates. Real-time price intelligence and analytics from Gazaro ScoreCard™ and PriceTracker™ give retailers a strategic competitive advantage with insight-driven pricing decisions that increase conversions, sales, and customer loyalty.
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