Washington, DC and Miami Beach, FL (Vocus/PRWEB) March 30, 2011
Applied Predictive Technologies (APT) and PNC Financial Services Group presented at the 16th Annual Best Practices in Retail Financial Services Symposium held in Miami Beach, FL. The symposium was attended by over 300 banking and technology executives.
Eric Myers, Manager of Test and Learn for PNC Financial Services Group, presented at the session, “Improving Customer Engagement and Generating Profit Using Test and Learn: The PNC Experience.” Myers was joined by Patrick O’Reilly, COO and President of Applied Predictive Technologies, who discussed how banks are conducting scientific tests before rolling out major, customer-facing initiatives.
During the session, O’Reilly explained that, “testing ideas before rolling them out is the most powerful way to de-risk key decisions. Leading banks are testing new ideas in nearly all functional areas, including staffing, pricing, customer retention programs, ATM surcharges, new product introduction, and marketing, among others.”
APT’s Test and Learn management system has armed 5 of the top 15 banks, including PNC, BBVA Compass, Royal Bank of Canada, SunTrust, TD Canada Trust, and Wells Fargo, with the solutions to conduct robust in-market tests. To learn more about APT and scientific testing, visit http://www.predictivetechnologies.com
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT’s Test & Learn software, including Subway, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.