Changing Market Needs Dictate New Website Design Thinking for Businesses

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NJ website design company and online marketing agency CMDS notes changes in the marketplace as marketers become more sophisticated in their approach to generate improved Return on Investment (ROI) for their online initiatives.

Online marketers have stepped up their level of sophistication in the hunt for improved ROI, according to website design company and marketing firm CMDS.

“Our customers are more knowledgeable than ever before,” observes company principal Christopher J. Mulvaney, an industry leader in website design in NJ. “They come to CMDS because they’re no longer willing to settle for a static web presence that’s simply an extension of their print materials. Businesses are ready to trade up to a well-crafted website that, combined with a targeted online marketing strategy, can drive significant revenue.”

The level of what’s considered a basic or “starter” site has definitely changed over the past few years, CMDS has found in working with its own clients. Says Mulvaney, “A couple of years ago, it was not uncommon to see a site designed as 100 percent graphics. It might look great, but sites like these are completely invisible to search engines like Google or Yahoo!. Now, companies are finally listening to what CMDS has been advocating from the start — that search results are more important to their ROI than simply having an attractive site.”

Mulvaney points to more examples of this “then versus now” thinking:

Viewing your website as purely informational — Today, according to CMDS, businesses are increasingly more attuned to the web’s ability to produce qualified leads.
Static content that is rarely updated — Now, marketers look for convenient ways to constantly refresh site content, push relevant information to the forefront depending on search terms, capture data for follow-up, and connect with site visitors via tools like online chat.

CMDS, which recently relaunched its own site at, counsels customers on the industry’s best practices and how they should be combined into the development process. The firm offers services such as search engine optimization (SEO), pay-per-click programs, directory placement and link building to help customers generate qualified leads and increase revenues.

For more information, contact Chris Mulvaney at (732) 706-5555 or visit

About Web Design Company CMDS:

CMDS is an award-winning marketing, website design company and search engine optimization agency dedicated to generating leads for businesses. Services include nj website design, online advertising, marketing services, website redesign, internet marketing, search engine marketing, and search engine optimization.


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Chris Mulvaney
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