farfetch.com: Premiere Fashion Weeks Go Online

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Major fashion weeks have made their shows available to viewers around the globe through online streaming; farfetch.com say this is yet another sign that the internet is making the world of fashion more accessible to people around the world.

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At farfetch.com we believe that the internet is revolutionising the industry in an entirely positive way – people across the world are eager to see the world’s greatest labels on the biggest possible stage, and these shows allow them to do so.

farfetch.com say that the world of fashion is becoming increasingly accessible through the internet. This announcement comes as many of the world’s premiere fashion weeks have begun streaming their shows through the web. farfetch.com gives customers access to the best designer boutiques in one easy to shop website.

According to farfetch.com spokesperson Kelly Kowal, this is a significant step that will help open up the world of high fashion. She states: “For many years fashion shows were accessible only to a chosen few who had the time and money to travel to the host cities, and the influence to secure passes. These online streams allow everyone to experience these incredible events in real-time.”

The most recent high profile fashion event to feature online streaming was the Paris Fashion Week, where Marc Jacobs unveiled his Fall/Winter 2011-2012 Womenswear Collection in a show which could be viewed over the internet. The Milan, London, and New York Fashion weeks have also used streaming to increase their viewership. Caroline Rush, CEO of the British Fashion Council, states: “It's about reaching out to broader audiences - showcasing digitally is a fantastic opportunity for our designers to reach global audiences without obviously having to have those big advertising budgets."

Kowal believes these online shows are part of a trend which is seeing the fashion world become much more accessible. She states: “At farfetch.com we believe that the internet is revolutionising the industry in an entirely positive way – people across the world are eager to see the world’s greatest labels on the biggest possible stage, and these shows allow them to do so. Streaming ties in very well with our own service as our customers can see great, new styles and then find unique boutiques around the globe which will deliver them right to their door.”

Kowal believes that the internet will come to dominate the fashion world in the next few years. She concludes: “Great fashion is about creativity, beautiful images, and the chance to purchase amazing pieces. The internet is the perfect conduit for all these things and we can expect it to become central to the industry – this can only be a good thing as it will open up the world of fashion to more and more people.”

About farfetch.com:
farfetch.com unites the world´s best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands globally in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in just a few seconds, all from the comfort of your own home or office.

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Kelly Kowal
farfetch.com
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