WinkBall Brings the Theatre World Off Stage and Online at Ghost: The Musical Premiere

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UK Video Website WinkBall Speaks to Theatre Fans Plus Oscar Winner, Hollywood Screenwriter Bruce Joel Rubin in Manchester

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The theatre world turned its attention to new stage show, ‘Ghost: The Musical’ this week with the show having its World Premiere on Monday 29th March at the Manchester Opera House. The City of Manchester was delighted to introduce this exciting new musical to theatre lovers with the city having such a deep and rich cultural heritage.

Bringing theatre into the online world, it was of course, the UK’s no.1 video website, that captured history in the making as fans witnessed this fantastic new stage production making its debut.

With its World Premiere, WinkBall sent out their extensive network of street video reporters to talk to the people who matter and make the event possible: the fans. Interviewing fans before and after the show, WinkBall reporters found out from theatre lovers what they thought of Ghost: The Musical and what their expectations were of this classic 1990s film becoming adapted for the stage.

Theatre has long been a cultural arena that has only lived on stage and in the memories of theatre lovers. With its unique video coverage, WinkBall gave theatre lovers an open platform to express their views and share their passion for musical theatre. Ghost: The Musical will be enshrined into the online world forever thanks to WinkBall - and the world of the musical will now have tapped itself into a fresh new realm of social media. One particular fan of theatre WinkBall spoke to be none other than Bruce Joel Rubin, writer of Ghost who won an Oscar in 1990 for the motion picture and now launches its musical adaptation. Speaking to WinkBall, Bruce spoke in-depth about how he adapted his original screenplay to the stage saying it was: “A lot of work – I had to learn a lot”. Commenting also on his show being premiered in Manchester, Bruce told WinkBall how excited he was for the Premiere to be held in Manchester, as “It was one of the great theatre towns in the UK”.

WinkBall’s exciting video coverage has given a unique insight into this fantastic new show and provided the show with a fitting fan testimonial that will serve it well come its worldwide release this summer.

WinkBall continue to cover events around the world and with Ghost: The Musical, they have brought arts and culture into an exciting new domain: online. To see Bruce Joel Rubin’s interview and fans having their say at the show’s Premiere, see the following link:

Notes to Editors:

About WinkBall

WinkBall is the British video network that specialises in capturing the public’s passion at events - as they happen - and providing vox-pop and video services to clients worldwide.

Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and Messaging technologies create the ultimate online presence by engaging with the people who truly matter. This provides a dynamic, mass media, social and participatory experience to connect with the public and targeted communities. Services include vox-pop creation, consumer interviewing, market research, event coverage, video reporter hire, and business and product videos.

Featured on the BBC, CNN, CNBC, Sky News and many more, WinkBall were also nominated finalists in the PR Week Awards 2010 and the CIPR Excellence Awards, 2010.

The technology was designed and built in London in 2005 as a quintessentially British collaboration between academic inventiveness (Goldsmiths, University of London) and commercial endeavour. Launched 18 months ago, has had nearly 35 million hits and has a growth rate of 25% per month.

Contact WinkBall:
020 8962 3030

Head of Press:
020 8962 3033

Contact WinkBall’s PR, Max Clifford Associates:
Victoria Cameron
020 7408 2350


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