Huthwaite Announces Independent Assessment of Its Sales Training Effectiveness

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Third-party Evaluation Reflects Huthwaite’s Commitment to Client Success

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Huthwaite, the world’s leading sales performance improvement organization, recently completed a thorough assessment of its capabilities, conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. Huthwaite sought the evaluation to acquire unbiased, candid feedback on its strengths and challenges as a sales training provider.

John Golden, Huthwaite’s President and CEO, values the ESR evaluation as part of Huthwaite’s commitment to providing superior sales training that delivers measurable, long-term results. “The evaluation reflects Huthwaite’s comprehensive approach to training, including assessment tools, virtual training options, and CRM integration capabilities,” says Mr. Golden.

About ES Research Group, Inc.
Based in West Tisbury, MA, ESR is a business advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs. ESR offers a range of analytic and assessment reports, teleconferences and advisory services.

ESR is the only company to offer independent, methodology-based evaluations of sales training providers. In 2006, it began publishing an annual Vendor Guide that initially provided assessments of 15 leading sales training companies. The popularity of the Vendor Guide indicated a demand for in-depth, impartial research and evaluations of sales training providers. ESR responded by dramatically expanding the number of companies reviewed, the depth of analysis of each company, and the options available to purchase the reports. Assessments are regularly updated and refined to accommodate changing information.

“Money is often wasted because companies select sales training providers that are not the right match for them. Through ESR’s in-depth research and extensive knowledge of the sales training marketplace, we are able to help companies make informed sales training decisions that result in measurable improvements in sales performance,” says Dave Stein, founder and CEO of ESR.
ESR’s sales training provider assessments are available for a fee on an a la carte or subscription basis. For more information, visit the company’s website at

About Huthwaite, Inc.
Founded on scientifically validated behavioral research, our methodologies—which include the internationally renowned SPIN® Selling—guarantee sales success. Huthwaite assesses your organization’s needs and develops customized sales performance improvement and coaching programs that drive real business results. For more information, please visit us at

Mariam Nazary | mnazary(at)huthwaite(dot)com | 703-467-3873


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