McKinney Announces the Fifth Triangle Corporate Battle of the Bands

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McKinney invites businesses from all corners of the Triangle to declare their intent to support North Carolina Arts in Action

I love that we have created an out-of-the-cubicle, fun, funky and purely philanthropic event. I am especially excited about the number of new companies boldly entering a band this year, as well as our band veterans.

McKinney is once again giving the Triangle its very own rock ‘n’ roll revolution —with a corporate twist.

On Saturday evening, September 24, the 2011 Triangle Corporate Battle of the Bands will take over the American Tobacco Campus for a fifth year of high-energy rock ‘n’ roll from corporate bands across the Triangle. All proceeds from the Battle will benefit North Carolina Arts in Action, an organization designed to inspire children to develop discipline, self-confidence and a sense of achievement, reaching a high standard of excellence and love of the performing arts.

The Triangle Corporate Battle of the Bands has seen more than 20 companies on stage since the inaugural battle in 2006 and has raised more than $300,000 for local charities.

“I love that we have created an out-of-the-cubicle, fun, funky and purely philanthropic event,” said McKinney Partner COO Joni Madison. “I am especially excited about the number of new companies boldly entering a band this year, as well as our band veterans. It is already shaping up to be an event that you not only want to see but want to be a part of its success.”

“Thanks to McKinney and the 2011 Battle of the Bands, we have a chance to reach more children in more schools and demonstrate the long-term impact of in-depth arts participation on children in our community. This is a huge opportunity for our still-new organization to reach more children in some of the community’s most at-risk schools,” said Lisa Van Deman, executive director of North Carolina Arts in Action. “For every $25,000 raised, we will be able to provide 24 weeks of in-school and after-school programs for an entire grade level. Our programs use the arts to build critical life skills and a heightened sense of excellence that impacts all areas of a child's life.”

Bands will be allowed entry into the Battle on a first-come, first-served basis. Each band must have a minimum of three members and a maximum of 10. Bands may have a member or members from a client or associate company, but the majority of the band members must be on the company’s payroll.

A preliminary list of competing companies for the 2011 Battle include the following: Keysource Bank, McKim & Creed, Elster Solutions, SportsMEDIA, Summit Consulting, SunTrust, Southern Energy Management and Zenph Sound Innovations.

Each year a panel of local celebrity judges as well as audience call-in voting determines which bands are rock gods and which are one-hit wonders. Past winners, in chronological order, include GlaxoSmithKline’s The Pharmers, Burt’s Bees’ The Beemones, and Capitol Broadcasting Company’s Transmit This! Band from Beyond, and McKinney’s Role Playaz.

Companies without a band who wish to show their support may participate via corporate sponsorship. Past sponsors of the Triangle Corporate Battle of the Bands include McKinney, American Tobacco Campus, GlaxoSmithKline, Smith Breeden, The News & Observer, VIP Live Nation, Time Warner Cable, Durham Performing Arts Center, Red Hat and Blue Cross and Blue Shield of North Carolina.

For more information on corporate sponsorship, band entry and event details, please visit

About McKinney
McKinney is an independent advertising agency focused on game-changing ideas that make extraordinary things happen. McKinney is reinventing the conversation between people and brands through the integration of offline, online and social media and through the relevant application of new technologies.

Founded in 1969, the Durham, NC-based agency is recognized for having built one of the most innovative business models in the industry, one that blurs the lines between traditional and digital media. As a result, McKinney has been recognized as one of the best agencies in the country by Advertising Age and one of a handful of agencies setting the standard for creativity by ONE Magazine. McKinney’s work has earned 23 Effie Awards over the past eight years, which ranks McKinney ninth of more than 130 agencies winning the American Marketing Association’s recognition of communication-driven business success. The agency has also won more Interactive Advertising Bureau MIXX Awards than any other agency since the show first opened in 2005.

The agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Big Boss Brewery, Nationwide Insurance, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Brown-Forman Corporation and Zenph Sound Innovations.

Joel Richardson
Agency Communications Manager
Phone: 919.313.4001
Email: joel(dot)richardson(at)mckinney(dot)com


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