Powwownow Bet Big on ‘Vidyo’ Conferencing

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The leading UK conference call provider, Powwownow, takes a giant step in the Unified Communications field by joining forces with industry leader, Vidyo.

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By making it possible for companies to correspond via voice conferencing, video conferencing, screen sharing and instant messaging - the cohesive system is predicted to significantly improve business processes...

The concept of unified communications, which facilitates the real-time integration of communication services such as instant messaging, data sharing, in addition to voice and video conferencing, is currently the buzz phrase in the tech world. Having already acquired the conference call company, Yuuguu earlier this year for its screen sharing and IM capabilities, Powwownow now looks set to complete the final piece of their UC strategy having recently formed a partnership with pioneering multi-party HD video company, Vidyo.

Vidyo has pioneered Personal Telepresence by enabling multi-party video conferences that allow natural, HD-quality, face-to-face interactions - and it is this technology that will be at the heart of Powwownow’s new unified communications product. By making it possible for companies to correspond via voice conferencing, video conferencing, screen sharing and instant messaging - the cohesive system is predicted to significantly improve business processes and enhance human communication, as well as saving valuable time and money.

Andy Pearce, CEO of Powwownow comments: “Although Unified Communications is on the tip of everyone in the conference industry’s tongue, we have neither seen nor heard anything from the larger industry players, apart from the exception of Cisco. Annual travel costs of company personnel continue to be a pressing matter for many companies. Now though, much of this travel can be replaced by video, and with the benefit of being able to actually see who you are speaking to, it is believed this will increase trust; as well as making the process of a conference dramatically more engaging for all parties.”

Global enterprises are deploying video as a way to improve teamwork, decrease their carbon footprint, increase face-to-face time with customers, streamline talent recruitment, and facilitate on-demand meetings. By 2015, the world's leading I.T research and advisory company Gartner estimates over 200 million workers globally will run corporate-supplied video conferencing from their desktops.

Powownow believes that video–based communications such as Vidyo will be a preferred medium for communicating in the future, and with huge growth predicted in this field; the Richmond based firm is perfectly poised to grab a significant percentage of this emerging opportunity.

About Powwownow:
Powwownow was founded in the UK in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss. The customer does not need to book a conference room and never receives a bill from Powwownow. They only pay the cost of their own call, which is added to their standard telecoms bill. The company now operates in 15 countries worldwide including the US and major European markets and recently acquired web conferencing and business collaboration providers, Yuuguu. Turnover for 2010 is predicted to reach £10m.
Powwownow employs 49 people and is based in Richmond and Manchester.

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Craig Mather
Powwownow
+44 (0)207 990 1165
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