Jomashop (Internet Retailer #201) Receives 4.5% Lift in Conversion with buySAFE

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buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and Jomashop.com, one of the top online retailers of luxury goods such as watches, fine writing instruments, handbags, luxury crystal and jewelry determined during a recent A/B test that the buySAFE 3-in-1 Guarantee provided a very positive increase in Jomashop’s website conversion rate and sales.

buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and Jomashop.com, one of the top online retailers of luxury goods such as watches, fine writing instruments, handbags, luxury crystal and jewelry determined during a recent A/B test that the buySAFE 3-in-1 Guarantee provided a very positive increase in Jomashop’s website conversion rate and sales.

Jomashop.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results from the A/B test were validated and conclusive. buySAFE increased the JomaShop.com website conversion rate by 4.5%. The test was conducted over a multi-week period in October and November 2010 with close to 1,000,000 unique site visitors included. The results were highly statistically significant. Jomashop also saw a 5.4% conversion increase on non-US buyers and a substantial increase in average order value. Over the course of a year, the buySAFE impact will translate into large increases in sales and profits for Jomashop.com.

“The decision to continue our long term relationship with buySAFE was easy after reviewing in detail the A/B test results and fully understanding the impact to our organization. Our experience working with buySAFE has always been pleasurable and rewarding as they are highly committed to their customers, “said Osher Karnovsky, General Manager at Jomashop.com. “To continue to grow our business it’s extremely important for us to provide Jomashop customers a safe and confident shopping experience and the benefits provided via the buySAFE solution help us take it the next level. We look forward to a long lasting and profitable relationship with buySAFE.”

“We are extremely happy to have such a well respected organization like Jomashop.com as a buySAFE Merchant partner. We take great pride in providing our merchant partners with a unique solution that differentiates their consumer experience,” said Jeff Grass, President and CEO, buySAFE, Inc.

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million guaranteed purchases and over 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com.

About JomaShop.com
Jomashop.com has been a wholesaler and retailer of luxury goods such as watches, fine writing instruments, handbags and luxury crystal since 1987. Based in New York City, Jomashop has become one of the largest retail sites online and is ranked by Internet Retailer as the 201st largest online retail website. Jomashop has been providing its customers a combination of price, selection and service for over 20 years with simple goal in mind, to earn the trust and satisfaction of each and every customer. Competitive prices, honest and helpful dealings and outstanding customer service before, during, and after a sale are the foundations of Jomashop’s success. For more information, visit: http://www.jomashop.com.

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com

JomaShop.com
Osher Karnovsky
General Manager
osher(at)zuckers(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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