ITT Launches “Ideation Challenge” to Help Solve Global Water Issues

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ITT Residential & Commercial Water along with foundation partner ITT Watermark, has launched a $5,000 Ideation Challenge on Innocentive's website to help address water problems worldwide.

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“The Ideation Challenge will harness the creative brain power of people all over
the world, to examine the global water challenge from a new angle,” said Anthonie
Lombard, vice president and director of global engineering, ITT RCW.

ITT Residential & Commercial Water along with its foundation partner ITT Watermark, has launched an Ideation Challenge on InnoCentive to help address water problems worldwide.

Supported by InnoCentive, the Challenge encourages a collaborative approach to solving global water challenges, including water scarcity and safe-water accessibility. The focus of the Challenge is to educate illiterate populations about the importance of purifying drinking water.

InnoCentive’s Global Solver Network, comprised of individuals with varied professional backgrounds and work experience, will help suggest solutions to this challenge. Everyone is encouraged to submit their own original solutions as well. The Challenge winner will receive a grand prize of $5,000.

“The Ideation Challenge will harness the creative brain power of people all over the world, to examine the global water challenge from a new angle,” said Anthonie Lombard, vice president and director of global engineering, RCW. “Watermark is more than a philanthropic program that aids those in need; it’s an opportunity for people to come together and make a true global impact on the well-being and future of society.”

Founded by the pharmaceutical giant Eli Lilly, InnoCentive is an independent organization serving many in the InnoCentive Global Solver Network. The crowdsourcing network harnesses the brainpower of individuals with varied professional backgrounds and work experience to help find solutions to challenges in disciplines such as Business & Entrepreneurship, Chemistry, Engineering/Design, Food/Agriculture, Math and many others.

“I’m encouraged to see that this critical water issue will be given the power of a global community of problem solvers, all highly motivated to make a difference,” said Dwayne Spradlin, InnoCentive’s president and CEO. “The impact of this solution will be felt around the globe.”

Bjorn von Euler, Director Corporate Philanthropy with ITT stated, “When we created this partnership with InnoCentive, we thought, lets try to see if brilliant people outside our industry can find ways to inspire and educate families and communities in critical areas around the world to understand the importance of drinking water.”

ITT Watermark continues to provide safe water to children and families in need worldwide. Last year, the company announced a bold new goal: to improve the lives of one million people through Watermark by 2013.

The ITT Ideation Challenge is open to participants from any discipline or background, and runs until April 27, 2011. After a review of all submissions, the winning solution will be published and available in May 2011.

For more information on the ITT Watermark Ideation Challenge go to InnoCentive.

About ITT Corporation
ITT Corporation is a high-technology engineering and manufacturing company operating on all seven continents in three vital markets: water and fluids management, global defense and security, and motion and flow control. With a heritage of innovation, ITT partners with its customers to deliver extraordinary solutions that create more livable environments, provide protection and safety and connect our world. Headquartered in White Plains, N.Y., the company reported 2010 revenue of $11 billion. http://www.itt.com.

About ITT Watermark
Launched in August 2008, ITT Watermark’s mission is to make a sustainable mark in the world by providing safe water to children and families in need. To accomplish this goal, ITT pledged an initial $4 million over three years (2008-2010) to three nonprofit partners: Water For People, China Women’s Development Foundation and Mercy Corps. To date, ITT Watermark has delivered safe water to more than 300,000 people following emergencies in Haiti, Indonesia, Sri Lanka, Myanmar, Nepal, China, Niger and Honduras. For more information, visit http://www.ittwatermark.com.

About InnoCentive
InnoCentive is the global leader of Challenge Driven Innovation that bridges the gap between great ideas and actual solutions to drive measureable results. Recognized as an open innovation and crowdsourcing pioneer, InnoCentive’s proven methodology, expanding global network of creative and passionate problem solvers, and Cloud-based technology platform enable organizations to tap all potential sources of innovation – employees, customers, partners, and InnoCentive’s unmatched Global Solver Community – to accelerate their pace of innovation and evolve toward becoming true Challenge Driven Enterprises. Leading commercial, public sector, and non-profit organizations such as Eli Lilly, Medtronic, NASA, Nature.com, Procter & Gamble, Roche, Rockefeller Foundation, and The Economist partner with InnoCentive to help them solve their most pressing problems and challenges. For more information, visit http://www.innocentive.com.

Press Contact
Monica Levy
Director, Communications
847-983-5901
monica.levy@itt.com

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Tim Ward

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