“We are thrilled to be partnering with the WBC to keep passionate coffee enthusiasts up to date on WBC events and news...” Miko Levy, ROASTe Vice President of Marketing.
Boston, MA (PRWEB) March 31, 2011
With all eyes on the 12th Annual World Barista Championship (WBC) event in Bogota, Colombia, and the upcoming Northeast Regional Barista Championship (RBC) taking place in New York from April 7-10, coffee geeks, nerds, obsessives and just plain enthusiasts are wondering who will take the prize among barista champions from more than 50 countries. This year, coffee lovers of every brew will find it easy to follow the progress of the regional competitions online at ROASTe.com, just named the Official Online Sponsor of the WBC. ROASTe.com is proud to offer coffees from the largest selection of award-winning American roasters anywhere, who continually discover and introduce winning new coffees from around the globe every month.
“We are thrilled to be partnering with the WBC to keep passionate coffee enthusiasts up to date on WBC events and news and at the same time to serve as the nexus for everything new and fun about the exploding 'third wave' coffee trend,” said Miko Levy, ROASTe Vice President of Marketing. “Coffee aficionados will now be able to enjoy weekly ‘ask the barista’ interviews and chats with qualifying contestants and learn their secrets as they vie for the coveted title by whipping up incomparable espressos, cappuccinos and original signature drinks before a panel of the most exacting international judges,” added Levy.
As the world’s largest online marketplace for distinctive gourmet coffee, ROASTe offers a vast array of more than 1,000 superior coffees from award-winning roasters and top coffee brands. The ROASTe mission is to make it easy to find the perfect cup of coffee by serving as a one-stop destination for coffee enthusiasts who seek to enjoy every step of the gourmet coffee experience at home. Intuitive search and recommendation tools, including the Personal Barista Wizard allow aspiring coffee explorers to narrow their search through hundreds of different coffee varieties and brands for distinctive artisanal beans according to type, roast level, grind, geographic region, certification, price, taste notes, roaster and brand, and have their selection “Roast-to-Order” and delivered fresh to their door.
ROASTe also serves as a popular forum for original coffee content, and an engaging community for coffee enthusiasts. It has quickly become the “go to” destination for coffee aficionados who aspire to enjoy every aspect of the burgeoning “Third Wave” coffee experience at-home. For more information on ROASTe, their coffees and equipment, go to http://www.ROASTe.com.
The World Barista Championship (WBC) is the preeminent international coffee competition. The organization – founded by the Specialty Coffee Association of Europe and the Speciality Coffee Association of America focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe.
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