ActiveGroup Ventures, Inc. Releases Updated Look, New Website, and New Approach to the Marketplace

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In qualitative market research, great tools and proactive service are paramount. ActiveGroup offers a fresh look at their industry-leading products and services, building on over a decade of bringing innovation to the market researchers around the world.

The New

The ‘new’ ActiveGroup is one that will continually drive new products and services that answer needs in the market research arena.

For over a decade, ActiveGroup Ventures, Inc. ( has led the way in developing advanced online tools for qualitative market researchers. First bringing video streaming to facility-based research more than a decade ago, ActiveGroup continues to challenge and inspire the industry to find new ways to connect, extend, express, and collaborate in their research initiatives with its enhanced video streaming, online full-a/v and chat-based interview tools, and next-generation bulletin boards. Today, ActiveGroup announces the release of a complete update to their brand, including a new website to showcase the ION Suite of products.

Claiming to be an industry leader is a common sales strategy. Backing up that claim is the challenge. “We needed a showcase,” says Ken Balog, President of ActiveGroup. “The ‘new’ ActiveGroup is one that will continually drive new products and services that answer needs in the market research arena. We built a website that is not only reflective of that drive, but also one that appropriately showcases us an global industry leader. Our product pipeline will be the proof of the pudding, so to speak.”

ActiveGroup unveiled its new look at the Pharmaceutical Marketing Research Group Annual National Conference in Phoenix, Arizona on Monday, March 28th and Tuesday, March 29th. “There seems to be genuine excitement among not only our long term clients and partners, but also among new faces who are looking for a fresh approach to their research initiatives,” says Brian Sites, Director Global Product Management and Marketing with ActiveGroup. “To me there is a freshness to the ION Suite of products that researchers are craving, and the new look makes those offering even more attractive.”

“By year’s end we will have almost doubled the number of advanced online solutions in the ION Suite. All of which will culminate in the release of a new online platform that we believe will change the way researchers engage in their qualitative projects at every stage of the research process,” concludes Brian. Stay tuned.


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