Customers Ditch Agents, Turn to the Web

Share Article

A survey has shown that tourists are eschewing high street travel agents and choosing to book through the web instead. According to online travel experts this owes to the convenience of internet booking.

News Image
Package holidays are all about ease and people want to arrange them as quickly and efficiently as possible. At we believe that these trips and the web are a perfect marriage...

A recent survey has shown that tourists are avoiding booking holidays through travel agents and are instead choosing to make their arrangements online. The study was conducted by research agency Consumer Intelligence: it found that only 20% of people booked through high street travel agents, while over half of respondents had bought a holiday on the internet in the past year. Online holiday specialists believe this shows that services such as theirs’ are replacing traditional means of booking trips.

Alex Saint, CEO for, comments: “For years we have seen more and more people take to the internet to arrange their holidays. These numbers from Consumer Intelligence are very significant as they show that this trend is continuing and that a sizable proportion of the population are using online services to book their trips.”

The Consumer Intelligence study surveyed 2,500 people. It found that 56% of consumers had used the internet to book package holidays within the past year. Saint believes that this owes to the convenience that online holiday sites provide. He comments: “Package holidays are all about ease and people want to arrange them as quickly and efficiently as possible. At we believe that these trips and the web are a perfect marriage, as the internet allows you to confirm all your plans with just a few clicks of a button.”

Saint also believes that this report highlights the transition of sales from high street travel agents to online providers. He concludes: “This survey shows that very few people are using travel agencies on the high street to book their holidays; indeed, only 20% of people making their arrangements in this manner is a very low figure. The internet is simply more convenient and customers are making the natural adjustment and choosing to arrange their holidays the easy way.”

About was founded in June 2005. The site is a leading flight, accommodation, holiday and car hire price comparison service. travel partners are industry leaders offering the most competitive market travel deals. The site displays all relevant partners for each travel selection, enabling customers to make the most informed choice for their travel arrangements. is not a tour operator or travel agent, it does not sell any travel products. When a travel selection is made, the final transaction is completed in real-time, direct with the operator or agent that the customer has chosen. has developed a crisp user-friendly site to meet the demands of the modern traveller. Alongside the price comparison search and Real Deals the website provides a price tracker, travel tips, destination content and weather trends.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachele Snowden
Visit website