Social Marketing to the Business Customer: It's Time to Get Serious About B2B
San Jose, CA (PRWEB) April 18, 2011
The Society for New Communications and Research (SNCR), a global nonprofit research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, is pleased to join with the Public Relations Society of America (PRSA) and NYU's School of Continuing and Professional Studies to present the 2011 Digital Impact Conference.
The Digital Impact Conference, the premier conference that brings together the leading practitioners in social media and digital communication, will be held at the Sentry Center in New York City, May 5-6, 2011.
The conference includes a full track presented by the Society for New Communications Research, featuring case studies, research, and best practices for social media and new communications. The SNCR Fellows will present some of their latest studies. The SNCR Fellows comprise a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe that collaborate together on research initiatives, educational offerings, and the establishment of standards and best practices. Their presentations will include:
- "Social Marketing to the Business Customer: It's Time to Get Serious About B2B," co-presented by Paul Gillin, SNCR senior fellow, co-author of "Social Marketing to the Business Customer," and Eric Schwartzman, SNCR fellow and co-author of "Social Marketing to the Business Customer."
- "Social Media Adoption Trends," presented by Dr. Nora Ganim Barnes, Ph.D., SNCR senior fellow and chancellor professor of marketing, University of Massachusetts Dartmouth, and director of the UMASS Center for Marketing Research.
- "The Social Business Maturity Model: Assessing Your Organization," presented by Vanessa DiMauro, SNCR senior fellow and CEO, Leader Networks.
- "The Story With Online Video: Change Your Company's Narrative," presented by Kathy Klotz-Guest, SNCR founding fellow and board member.
- "Mobile Engagement for PR Pros: Connect With Customers on Their iPhones, Androids and Blackberrys," presented by John C. Havens, SNCR fellow and executive vice president of social media, Porter Novelli.
- "How Are Media and Journalism Evolving: Findings from the 2011 Middleberg/SMCR Survey of Media in the Wired World,” co-presented by Jen McClure, SNCR founding fellow and board president, and corporate social strategist, Thomson Reuters, and Don Middleberg, SNCR senior fellow and CEO, Middleberg Communications.
- “General Session Wrap Up / Lesson’s Learned,” co-presented by Elizabeth Albrycht, SNCR founding fellow and co-chair of the Digital Impact Conference, and Eric Schwartzman, SNCR fellow and co-author of "Social Marketing to the Business Customer."
In addition, sessions in SNCR’s track include winning case studies from SNCR's annual Excellence in New Communication Awards, a prestigious awards program that honors organizations that are pioneering the use of social media and Internet communications technologies (ICT) in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. The Excellence in New Communications Awards case studies to be presented at this year’s conference include:
- "Collaboration and Co-Creation: The Role of Community and Social Technology in Emergencies," presented by Gloria Huang, social media strategist, American Red Cross.
- "Measurements 201: How to Move Beyond Awareness," presented by Joe Chernov, director of content, Eloqua.
- "Best Practices for Online Reputation Management," presented by Shashi Bellakomda, social media swami, and Susan Wade, director of corporate communications, Network Solutions.
- "Beyond Facebook: Rubik's Cube(r) and Safety1st Develop Multichannel Campaigns," presented by Elicia Basoli, director of digital services, 360 Public Relations.
Events sponsors include: Cision, Integrated Marketing Services and Marketwire + Sysmos.
For full program details, visit http://www.prsa.org/Conferences/DigitalImpact/ and to register for this event, visit http://www.prsa.org/Conferences/DigitalImpact/register.html.
About the Society for New Communications Research (SNCR):
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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