Channel Services Group (CSG) and Knowledge Anywhere Increase Channel Effectiveness through Partner Certifications

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Channel Services Group (CSG) and Knowledge Anywhere have partnered to develop a strategic offering to increase vendors’ revenue stream through effective, easy-to-manage training and certification programs. This offering helps accelerate the adoption of certifications and trainings, ensuring partners are fully equipped to successfully up-sell and cross-sell vendor products. Having displayed the necessary effort to succeed, partners that earn several certifications generally warrant more attention from vendors.

REDMOND, WA – Channel Services Group (CSG) and Knowledge Anywhere have partnered to develop a strategic offering to increase vendors’ revenue stream through effective, easy-to-manage training and certification programs. This offering helps accelerate the adoption of certifications and trainings, ensuring partners are fully equipped to successfully up-sell and cross-sell vendor products. Having displayed the necessary effort to succeed, partners that earn several certifications generally warrant more attention from vendors. The combination of CSG’s channel partner expertise coupled with the e-learning capabilities of Knowledge Anywhere provides vendors with a higher degree of revenue success within their channels.
CSG’s channel focused Business Development Managers (BDMs), possess the knowledge and experience to assess areas of improvement for partners and identify vendor resources that can be utilized to address these problem areas. Using Knowledge Anywhere’s innovative certification and training portal technology provides vendors with straightforward, easy-to-use systems for designing and executing effective trainings. Pairing Knowledge Anywhere’s impressive e-learning tools with CSG’s extensive understanding of channel function and partner needs brings vendors the perfect resource to increase their business through certifications and trainings.

“In order to prepare partners to effectively drive channel revenue, it is often necessary for vendors to provide one-on-one support to guide and assist partners to increase their overall skill-set,” said Tina Lauzon, CSG VP of Marketing and Alliances. “Our integrated efforts enable vendors to easily address the challenges partners face regarding certifications and trainings so they can equip partners to reach the revenue goals anticipated by the vendor.”

Project managers and channel strategists frequently test, analyze and update the program to ensure success. Constantly assessing the program provides CSG’s BDMs with the data necessary to make beneficial adjustments and modifications, which result in educated, inspired partners that possess the knowledge to sell new products effectively.

ABOUT CHANNEL SERVICES GROUP (CSG)
Channel Services Group (CSG) is the leader in channel partner marketing and sales solutions, with expertise and precision in indirect sales channels and strategies for technology based companies. CSG's highly agile services and SaaS software empower enterprises and their indirect selling partners to gain channel efficiency, performance and predictability with results in increased sales revenue. For more information on CSG, visit our Web site at http://www.csgchannels.com.

ABOUT KNOWLEDGE ANYWHERE
Founded in 1998, Knowledge Anywhere provides technology-based learning and performance solutions to corporations around the globe. They deploy products and services to educate large numbers of employees, customers, and channel partners to directly impact performance. For additional information on Knowledge Anywhere, visit their website at http://www.knowledgeanywhere.com.

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Dan Blau
Knowledge Anywhere
(425) 691-3787
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