(PRWEB) April 28, 2011
AUSTIN, TX (PRWEB) April 26, 2011
Market Awareness, the leader in perception intelligence enabling companies to understand their ‘perceived’ strengths and weaknesses, announced today that they have been chosen to Chair the Austin Texas SCIP Chapter.
The Austin Texas SCIP Chapter will be the group of choice for professionals engaged in competitive intelligence and related disciplines. This Chapter is the premier advocate for the use of intelligence to enhance business decision-making and organizational performance.
Market Awareness has a four phase strategy it is launching in the next few weeks to attract members and begin marketing their events on all the major social media channels.
“It is our goal to attract a lot of people that view business intelligence as a critical aspect in their strategic and tactical planning process,” said Crystal Pieschel, SCIP Coordinator for Market Awareness. “We have a well thought out plan as to whom we would like to present at our quarterly meetings which will begin to really drive membership as well.”
Market Awareness plans to have quarterly Chapter meetings in their downtown Austin offices and bring in top-notch companies from the surrounding area to present on a wide range of ‘business intelligence’ topics. Members will also have the ability to patch into these quarterly meetings remotely and watch the meeting on Market Awareness’ YouTube and other social media channels.
“We have been engaged in our own business intelligence meetings in the Austin area for four years now, so it just made sense that we joined up with SCIP to provide that additional level of exposure,” said Glen Brynteson, CEO of Market Awareness. “We want to personally thank the SCIP Board for giving us this opportunity and we are excited to start implementing our plans for the Austin Texas SCIP Chapter.”
About Market Awareness:
Market Awareness enables firms to understand their ‘perceived’ strengths and weaknesses according to existing customers and lost prospects and properly position them against their competition to win, maintain and retain clients.
Market Awareness understands what critical intelligence is needed to strategically increase win ratios and provides the right level of non-biased intelligence to make critical company and management decisions. Understanding perceived strengths and weaknesses allows firms to align strategically for future growth.
Win more – a lot more…!
SCIP membership consists of strategic and competitive intelligence practitioners who provide skilled analysis on the competitive environment, which enhances business decision-making and organizational performance. With the pace of technological development and the growth of global trade, today's business environment changes more quickly than ever before, so executives require additional informed analysis to make strategic business decisions.