New York, NY (PRWEB) April 28, 2011
ADRailUSA, the exclusive provider of escalator handrail advertising in the United States, performed an advertising campaign for one of the world’s largest providers of financial services, at Chicago O’Hare International Airport. ADRailUSA partnered with Clear Channel Airports, the world’s leading marketer of airport advertising, to launch the financial services campaign, which appears on the handrails of escalators throughout the terminals. ADRailUSA uses patented technology to provide an innovative, new out-of-home media platform with unparalleled value for advertisers.
“Over 10 million people pass through O’Hare each month, and ADRail™ is proven to successfully captivate consumers during their escalator ride. I’m more than excited to bring ADRailUSA Chicago; it’s our pleasure to unite companies with their audiences in one of the busiest airports in the nation and globally,” said Gianni Cotteta, President of ADRailUSA.
The campaign featured impactful brand awareness messaging with the financial services company’s logo and tagline presented in the brand’s bright-green vibrant signature on the handrails of 16 escalators located throughout the airport’s terminals.
ADRail campaigns are a persuasive and effective new out-of-home media opportunity. They are visually striking and capture busy consumers for the duration of an escalator ride, which averages 30 seconds. In addition, ADRail provides powerful ROI for advertisers. Research has proved that 85% of escalator passengers noticed the handrail ads, 64% correctly recalled the specific messages, and more than 93% of those who recalled the handrail advertising reported increased interest in the featured brand and product.
ADRailUSA’s patented technology allows advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRail also increases safety by helping passengers better gauge the speed and motion of an escalator, and by using an antimicrobial property to reduce the spread of germs.
ADRail is an innovative, new form of out-of-home advertising and branding for the handrails of escalators and moving walkways. Founded in 2008, ADRailUSA is the exclusive provider of ADRail advertising in the United States. The company gives brands and escalator owners the opportunity to create and utilize media inventory in key markets across the United States. ADRail campaigns also provide powerful ROI for advertisers, and have been utilized by major brands including AT&T, BMW, Coca-Cola, Hampton Inn, H&M, Kraft, Land Rover, McDonald’s, Olympus, and Starbucks. For more details, visit ADRailUSA.com.
Gianni Cotteta, President of ADRAILUSA