Wicked Spoon Yogurt Launches Mobile Loyalty Punch Card Program

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The first food service establishment in NYC to partner with mPunch from EnPlay.

Wicked Spoon Yogurt has again pushed the limits of mainstream marketing by partnering with mPunch from EnPlay, to be the first food service establishment in New York City to launch a loyalty program run completely on a smartphone.

“It’s the latest way to stay in touch with our customer, manage guest loyalty and build brand awareness,“ says Alex Rozhitsky, Founder of Wicked Spoon Yogurt. “We wanted to advance our business to the next level by using mobile marketing which will allow us to interact with our customers on a whole new level and mPunch is the key to keeping our business ahead of the curve.”

By making Mobile loyalty cards available, customers won’t lose track, lose interest or have to combine stamped cards again. And for the business owner, it’s a dream come true. Using an online administration system, business owners can see how the loyalty programs are paying off as well as send specials and promotions directly to customers’ phones. According to Nielsen, 1 in 2 Americans will have a smartphone by Christmas 2011.*

mPunch, the next generation loyalty card, is the first ever mobile-era loyalty program. Stores that partake in the mPunch loyalty card program are given a designated mobile QR tag image. It’s unique image system allows customers to scan a picture using their mobile device to “sign-up for” the store’s loyalty program. mPunch tracks purchase credits, progress toward rewards, manages redemptions, and allows customers to view special promotional offers. Real-time is fast time with mPunch.

This is not Wicked Spoon’s first foray into mobile technology. They currently have two other applications; Yogurt Toss the first interactive yogurt game and a mobile real-time ordering app allowing for pick-up or delivery of frozen yogurt and retail items.

mPunch is available for iPhones and Android phones:

About Wicked Spoon
Be Wicked! We dare you!

Reinventing the frozen yogurt experience, Wicked Spoon is raising the standard and appealing to the foodie in all of us. At Wicked Spoon, we wanted to be able to offer great tasting frozen yogurt with an edge. We’ve done just that! Wicked Spoon has over 40 toppings ranging from seasonal fruit to the wickedest, most delicious topping combinations you ever dreamed of! Wicked Spoon frozen yogurt is 100% all natural, non-fat, gluten free, kosher and filled with yogurt’s beneficial live and active cultures.

Wicked Spoon Yogurt is located at 321 9th Street between 5th & 6th Avenues. The store can be reached at 347-987-4810 and is open on Sunday- Thursday 11am -10pm and Friday and Saturday noon - 11pm. http://www.WickedSpoon.com

Twitter: @wickedspoon
Facebook page: /wickedspoon

*The Nielson Company: http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by 2011/

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Alex Rozhitsky
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