“The Fit by Body™ Dress Shape Guide is an innovative online tool that will help women select the right dress, from casual to dressy, to help them look and feel their best.”
New York, NY (PRWEB) April 12, 2011
Roaman’s®, a Redcats USA women’s apparel brand and fashion leader in the plus-size market, announced today the launch of the first-ever Fit by Body™ Dress Shape Guide that will revolutionize how women shop for dresses.
The Fit by Body™ Dress Shape Guide identifies five body types. Once the customer selects her body type, the dress guide highlights the styles of plus size dresses that will be most flattering. Then, with the click of a button, women will be able to shop from over 100 dresses at Roamans.com that will be perfect for her body type and show off her shape to its best advantage. A Dress Glossary is also included as part of the Fit by Body™ Dress Shape Guide explaining what each ‘dress type’ means and what makes its fit unique.
“Customers have become more sophisticated and tech-savvy in how they approach shopping for fashion apparel,” said Blanca Vera, SVP, General Brand Manager for Roaman’s®. “The Fit by Body™ Dress Shape Guide is an innovative online tool that will help women select the right dress, from casual to dressy, to help them look and feel their best.”
The Roaman’s® team is promoting the launch of its Fit by Body™ Dress Shape Guide by offering 25% off the customer’s highest priced item from now until May 8, 2011 with coupon code RD32725.
A plus-size fashion leader for more than 100 years, Roaman's® was created for the woman who appreciates style and true value. Roaman's® offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice® collection. Sizes range from 14W to 34W (women’s, petite and tall), bras to size 56J and shoes to 14WW.
Visit Roamans.com or call 800-436-0800 anytime 24/7 to place an order.
For additional information, please visit: Roamans.com, or connect via Roaman’s® Facebook and Twitter pages. You can also find Roaman’s® fashions on the web’s only plus-size shopping mall at OneStopPlus.com.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com
Corporate PR & Communications