Former Mastercard Marketer Heads to Edge Marketing

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Group Edge, a leading Digital CRM Agency in Vietnam and Thailand recruits top regional marketing executive, Natalie Lockwood, to lead agency growth.

Natalie Lockwood, who spent the last 12 years leading Mastercard’s marketing efforts across 17 markets in the Asia Pacific region has joined Group Edge, one of the largest independent CRM marketing agencies in Southeast Asia, as Vice President of Business Development.

“We couldn’t be more pleased to recruit a talent of Natalie’s calibre to our organization,” said Group Edge Chairman, Patrick Pitcher. “And the timing of her appointment couldn’t be better,” he continued. ”Clients in Southeast Asia are demanding that agencies provide greater levels of sophistication to integrate Data, Digital and Direct Marketing capabilities. Natalie has spent the better part of her career doing exactly that. Edge has the capabilities, on-the-ground market understanding and client base to execute in this field. We look forward to her leadership as we continue to grow our company.”

Lockwood’s appointment follows several other key announcements in the past month including the appointment of Dr. Amitava Biswas, the former McKinsey consultant, as Group Edge Director of Strategy & Optimization; Phan Thi Hong Le who has joined from BBDO and AC Nielsen as Director of Loyalty Programs; Jeff Cooper as Chief Data Architect and Vo Minh Trung who has been to promoted to Optimization Manager after having managed the Group’s IT infrastructure.

“We are embarking on a new stage of development for our company, one that will see a better level of integration across our service capabilities and provide even more value to our clients. These appointments are a critical step in that direction and Natalie’s experience will provide a great addition to our team," said Group President, David Appleton.

“Edge is an entrepreneurial success story and a rare agency that understands the value of integrated direct marketing in today’s world. I’ve spent the last decade as a client looking for these kinds of agencies and they are truly few and far between. I couldn’t resist the opportunity to be part of such an exciting story and to work with really talented people and world class clients,” said Natalie upon confirmation of her appointment.

Group Edge consists of Direct Marketing, Call Centre and Digital Media subsidiaries in Vietnam, Thailand and Singapore. Its clients include Diageo, Microsoft, Hewlett Packard, Mead Johnson, Citibank, Samsung, Syngenta, HSBC, Orion Foods, Merck, Heineken and other global brands. Visit Edge Asia website for more information.

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David Appleton
Edge Asia
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