Any opportunity we have to bring a consultant into the market to share knowledge about Barnstable County-specific data is highly beneficial for local businesses.
Hyannis, MA (Vocus/PRWEB) April 01, 2011
Small Business Marketing: Harnessing the Power of Social Media is the next in an ongoing seminar series from CapeCodOnline and Cape Cod Times. At this one-hour seminar, Cape businesses will learn how other businesses in their industry invest in promoting their company online, discover how local consumers use digital media to make buying choices, learn ways to increase sales through digital promotion, and gain knowledge and helpful tips for online marketing.
Shari Donnermeyer from Borrell Associates – a leading interactive advertising and research firm – will share digital marketing knowledge and techniques with local businesses. Shari demonstrates research and tactics which businesses can apply immediately to help acquire new customers, grow market share and gain the competitive edge needed in today’s busy and aggressive digital world. In addition to working with local media companies, the client list for Borrell Associates includes Google, The New York Times, Washington Post and Microsoft.
“We are excited to host this series for local companies,” said Kate McMahon, advertising director of Cape Cod Media Group. “Any opportunity we have to bring a consultant into the market to share knowledge about Barnstable County-specific data is highly beneficial for local businesses.”
Two one-hour sessions will be held at the Radisson Hotel Hyannis (287 Iyannough Road; Hyannis, MA) at 8:00am and 12:00pm. All attendees also get an opportunity to win an iPad 2 just for attending!
Local businesses interested in registering for the seminar can visit http://www.capecodonline.com/seminar. Space is limited, so reservation is strongly recommended.
About Dow Jones Local Media Group:
Dow Jones Local Media Group (http://www.dowjoneslmg.com), operates eight community media groups around the country – including the Cape Cod Media Group – that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.
About Dow Jones & Company:
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (http://www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's and MarketWatch. Dow Jones also provides news content to television and radio stations.