Design Within Reach and Announce Exclusive Collaboration

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DWR to launch 3D Room Planner on and in DWR Studios

Modern design retailer Design Within Reach (DWR) and leading interiors website mydeco are pleased to launch the DWR 3D Room Planner – an innovative design tool that allows DWR customers to design their own iconic modern interior online at or in store at 45-plus DWR Studios across the United States and in Canada.

Coupling mydeco’s unique 3D room design technology with DWR’s vast collection of modern classics, visitors to can furnish their own 3D room with hundreds of accurate models of real DWR furniture. The tool is free to use, with no download required.

To create an accurate design of their own room, customers may upload their floor plan or customize a room template by moving walls to the correct size and shape. The tool also provides an assortment of drag-and-drop windows and doors and hundreds of wall paint colors, wallpapers and floor coverings so users can fine-tune their space. After saving the design, users receive a photo-realistic, high-quality 3D rendering in about two hours. They can then print their design and share it via email, Facebook and Twitter or with account executives at their local DWR Studio to get comments and ideas or to purchase items featured in their creation.

The useful dimension search function allows users to try only furniture that will fit into their space. Future customers will also be able to access a gallery of previously created designs for inspiration as they create their own designs. It’s as easy as dragging a lamp onto a table, a table onto a rug, all shown in seconds in a 3D rendering.

“Our residential clients and members of the interior design trade will find this free tool infinitely useful for functional space planning and for aspirational designs. Customers can come into any DWR Studio or simply visit our website for a one-stop resource for the best in modern design at their fingertips, making design more accessible to all,” said Design Within Reach CEO John Edelman.

mydeco CEO Nicole Vanderbilt comments “Being able to try any piece of DWR furniture in your own home and share the design with friends or family is hugely helpful when you’re trying to decide what to buy. Having experts in every DWR Studio ready to help you design your perfect room in 3D will mean anyone can create their dream modern interior.”

About Design Within Reach, Inc.
Design Within Reach, Inc., founded in 1999, is the source for the best in modern design. The company markets and sells its furniture and accessories to both residential and contract customers through its retail Studios in the United States and Canada, and its phone sales team at 1.800.944.2233.

Originally founded in the UK, offers advanced search technologies and 3D room planning tools unique to the US home design market. The website, which has been live in the UK since February 2008 and launched in the US in April 2010, has developed the web’s most powerful search engine for furniture and home wares, and sophisticated proprietary design tools led by ex-Google Director Nicole Vanderbilt.

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Sarah Gould
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