Social Media Luminaries Barry Libert and Scott Wilder Join Gleanster

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Renowned experts to serve as research fellows for market research and advisory firm

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Gleanster today announced that Barry Libert and Scott Wilder have joined the market research and advisory firm as research fellows, further expanding Gleanster’s world-class team of subject matter experts.

“In the nascent world of social media, Barry and Scott are veterans,” said Jeff Zabin, chief and research director at Gleanster. “Each has served in leadership positions for companies in the social media and online communities space, authored bestselling business books and become globally recognized thought leaders. We’re excited to bring their research and insights to the Gleanster community.”

Barry Libert has spent the last 10 years investing in and founding social media and open innovation companies. He has published five books on the business value of social networks and human interactions. Social Nation, his latest book, examines how businesses can harness the power of social media to attract customers, motivate employees and grow revenue. Libert is a board member of the The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania, which focuses on the impact of open and social networks on our society and serves on a number of other boards with social offerings.

"I am excited to be a research fellow with Gleanster,” said Libert. “I believe that my affiliation with Gleanster will help companies realize the power of social media, cloud technologies and mobility in every aspect of their business as they seek to go open and better connect with all of their constituents, including customers, partners, employees and investors.”

Scott Wilder is also a well-known thought leader in social media and online communities. Most recently, he served as senior vice president at Edelman Digital, leading the firm’s technology practice in the Bay Area. Before that, he was general manager of online communities at Intuit. Wilder is the co-author of Millennial Leaders. In addition to his work at Gleanster, he serves as founding partner and digital strategist for Human 1.0.

"When it comes to benchmark research,” said Wilder, co-author of Gleanster’s upcoming reports on Social Media Marketing and Online Customer Communities, “Gleanster is breaking new ground.”

About Gleanster
Gleanster is a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of thousands of industry practitioners, is predicated on five guiding principles: specificity, objectivity, brevity, clarity and openness. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit http://www.gleanster.com.

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