“We expect the potential of this technology to be quickly realized,” Susan Rits, founder and CEO of Zazum said, “as a growing number of TV executives and brand managers seek platforms to leverage 2-Screen fan engagement..."
New York, NY (PRWEB) April 05, 2011
Zazum Inc., an advertising-technology startup, has received an undisclosed amount of Series A funding to produce its SeeLoveBuy™ mobile app. The app syncs TV and smartphones so audiences can purchase products as they appear on the television screen. Using Zazum’s patent-pending mKues, invisible tags are attached to each product in a broadcast, which cue nearby mobile devices to display product information when the app is turned on.
“We expect the potential of this technology to be quickly realized,” Susan Rits, founder and CEO of Zazum said, “as a growing number of TV executives and brand managers seek platforms to leverage 2-Screen fan engagement, gather data about their viewers, and increase the value of product placements through direct sales to television audiences.”
SeeLoveBuy is a branding and m-commerce platform that recognizes products in a partnered TV show as they appear onscreen. It displays product information and a one-click buying option on an iPad or iPhone so that fans who see the products in their favorite shows and fall instantly in love with them will be able to buy them, on-the-spot and without leaving the couch.
SeeLoveBuy combines fan enthusiasm, impulse shopping, and a deeper connection with favorite shows and brands. SeeLoveBuy works no matter when or where the show is watched—whether live, on a DVR, streamed online, or from a DVD.
Zazum’s executive team is lead by Susan Katherine Rits, previously user experience designer for Google, FOX, TimeWarner and CNNfn, Lise Yellen, and Ingrid Ducmanis, award-winning creative team from McCann Worldgroup’s MRM Worldwide, and Nadine Zukoski, previously SVP of digital marketing at Citibank.
SeeLoveBuy will be available through the Apple App Store this May, and in the Android Market later this year. Partner announcements forthcoming.
Zazum, Inc. is the pioneering provider of a revolutionary branding and m-commerce platform. SeeLoveBuy, Zazum’s free mobile app, enables consumers to learn more about and instantly purchase the products they see and love on television. Our groundbreaking mKues cue mobile devices from television broadcasts to deliver product information to the viewing audience. We provide our partner networks with a new revenue stream while advertisers get brand exposure, sales, and user metrics.
Zazum, the sound of the world changing. For more information please visit http://zazuminc.com.
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