Sam Lippman Adds Second Attendee Acquisition Roundtable (AAR) in 2011

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Demand for the inaugural Attendee Acquisition Roundtable (AAR) was so brisk producer Sam Lippman has added a second AAR to his 2011 event offerings, to take place July 14 at the Washington Marriott at Metro Center in Washington, DC.

AAR is the perfect size and format for peer-to-peer sharing and interaction.

Demand for March’s inaugural Attendee Acquisition Roundtable (AAR), an invitation-only workshop for event producers, was so brisk producer Sam Lippman has added a second AAR to his 2011 event offerings.

The next AAR takes place July 14 at the Washington Marriott at Metro Center in Washington, DC.

AAR gives producers the opportunity to learn from peers and a select group of subject matter experts how to apply the latest tactics, technologies and best practices for effective attendance promotion, acquisition and retention.

Participants in the inaugural AAR traveled from 15 states to attend; one traveled from Europe.

“AAR was very valuable,” says participant Margaret Core, Managing Director, Sales and Marketing for Washington, DC-based BIO. “I’ll use many of the strategies shared by the other marketing professionals to promote our future events.”

“AAR is the perfect size and format for peer-to-peer sharing and interaction,” says participant John Toner, Vice President, United Fresh Produce Association. “I learned new strategies to increase attendance and reduce my marketing budget, which will improve our show’s bottom line.”

“The ROI from AAR was twice as high for us, because I came with a key staff member,” says participant Lisa Prats, Vice President of Washington, DC-based BOMA International. “Our objectives were fulfilled. We will be back.”

AAR features a full day of peer-to-peer discussion and problem-solving facilitated by Lippman, who has 34 years’ hands-on experience as a show manager and consultant. He has managed such events as International CES, GRAPH EXPO, PRINT and the National Computer Conference. AAR participants will also join senior executives from a2z, CompuSystems, Fixation Marketing and Jacobs, Jenner & Kent to exchange best practices.

“I knew we’d identified a need when the inaugural AAR sold out in a matter of weeks,” says Lippman. “I look forward to working again with the subject matter experts from our sponsoring organizations to help event producers improve their attendance acquisition skills.”

As with his other events, Exhibition and Convention Executives Forum (ECEF) and Large Show Roundtable (LSR), Lippman has designed AAR to provide participants a learning environment that is collaborative, productive, inspiring and 100% noncommercial.

AAR participants will learn how to track the complete “lifecycle” of attendees; conduct and apply market research; build marketing lists; target prospects; boost conversion rates; drive early-bird registrations; increase verified attendance; integrate registration and housing; and eliminate “silos” to enhance attendee’s experience.

AAR is exclusively for managers from associations and business media companies that produce events. The managers must be responsible for marketing, research, program development, exhibit sales, registration, housing or show management.

All AAR participants must qualify to attend and event-seating is limited. No more than two participants per organization may attend.

Qualified individuals can apply by visiting

Once approved, the first participant from each organization will be charged $325. The second participant from each organization will be charged only $195.

About a2z, Inc.
a2z provides event organizers with a powerful Web-based software suite that helps increase and accelerate booth sales and attendance acquisition, enhance Internet presence and connectivity, and improve back-office productivity.

About CompuSystems
CompuSystems is a full-service trade show registration contractor capable of providing a broad range of services. Its current proprietary registration system is the result of more than 30 years of development around client needs.

About Fixation Marketing
Fixation is a leading marketing communications agency specializing in integrated attendance marketing and exhibit sales campaigns for a wide range of trade shows and events for member organizations, associations and businesses.

About Jacobs, Jenner & Kent
Jacobs Jenner & Kent is a full-service marketing research and consulting firm established in 1980. Its clients cover a range of business disciplines, including tradeshow management, association management, advertising, public relations, finance, IT and healthcare.

About Exhibition and Convention Executives Forum (ECEF)
ECEF is the world’s only forum exclusively for business media and association executives. This invitation-only forum gathers the leaders of the exhibition and convention industry to focus on ways to increase revenues and the relevance of their events. ECEF provides 10 hours of C-level content and networking. More information is available at

About Large Show Roundtable (LSR)
LSR is an invitation-only workshop exclusively for show producers whose events feature 125,000+ net square feet of exhibit space. LSR gathers 18 producers for six hours of facilitated problem-solving. Participants “own” the event because they control every topic and play an active role in helping their peers define solutions. More information is available at


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