Honolulu, HI (PRWEB) April 05, 2011
Singha North America, Inc. is proud to announce the selection of Southern Wine and Spirits of Hawaii as the preferred distributor of Singha Beer. Singha Beer is Thailand’s oldest and most respected brewing company from the Boon Rawd Brewery. The American Tasting Institute recently named Singha Beer as the “Best Asian Beer.” In fact Singha brand is one of the world’s favorite beers, currently being served in more than 50 countries and recognized in the league of ‘ best world class brewers.’
"Singha and Southern Wine and Spirits share the same passion to refresh and enhance the experience of Singha consumers" said Mr. Charles Chaicharee, Director of Operations of Singha North America, Inc. "Working with our partners at Southern Wine & Spirits of Hawaii, we will create more opportunities to bring the people of Hawaii closer to Singha Beer and the lifestyle Singha represents." continued Mr. Chaicharee
Founded in 1933, the Boon Rawd Brewery has always been a ‘family business,’ and at present third and fourth generations is running this international brand under the direction of CEO Santi Bhirombhakdi. Under the leadership of the Bhirombhakdi family, Singha Beer has expanded its brand into mainstream markets across the world.
Singha International, Inc. sees Hawaii and those who live, work, play and visit Hawaii as those who epitomize the lifestyle of Singha patrons. Singha portrays an international lifestyle and touts brand ambassadors such as champion golfer Vijay Singh, Thailand’s number one Tennis Ace, Paradorn Srichapan, and K1 Boxing Champion, BuakawPorPramuk. Singha is also an active leader in international sporting arenas with such sponsorships as the Red Bull F1 Racing team and Japan’s highly popular Super GT Racing team.
A number of events will be taking place to celebrate the Partnership between Boon Rawd Brewery and Southern Wine & Spirits, Hawaii.
Thursday, April 7th 4-9 p.m - The Waikiki Editions Hotel Executive Chef and Master Mixologist Christian Self have partnered with Singha Beer to create
Brew Ha Ha – a Beer Cocktail and Food Pairing event open to the public at The Waikiki Editions Hotel - Lobby Bar from 4-9 p.m.
Saturday, April 9th - Singha Beer and Southern Wine and Spirits will be hosting a VIP event in the spirit of Thailand’s world famous Full Moon Party.
This event will take place poolside at The Waikiki Editions Hotel from 8-10 p.m. This VIP pool side event will be hosted by 3rd and 4th generation owners of Boon Rawd Brewery.
Saturday, April 9th 10:30 p.m. – 3:00 a.m. - Singha Beer and Southern Wine & Spirits will be hosting an after party open to the public at Crazy Box lounge at The Waikiki Edition Hotel.
This event will carry on the all-night tradition of the Full Moon party and will host a live art exhibition, where Internationally renowned artist Vane’ Russo will be creating a chalk work on the wall of the Crazy Box lounge as the party carries on with International DJ’s, Dancers and of course Singha cocktails.
The Boon Rawd Brewery has been making Singha Beer an international leader since 1933. With more than 1,500 million litres of Singha Beer being produced annually, and given Singha’s international brand recognition, the Boon Rawd Brewery is now one of the world’s leading brewing companies.
To Learn More about The Boon Rawd Brewery or Singha Beer visit us at http://www.singhabeer.com