Alexa Internet Launches "Toolbar Creator" Service

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Alexa Internet today announced the free Alexa Toolbar Creator, offering website owners the ability to create their own custom browser toolbars powered by Alexa.

Alexa Internet today announced the free Alexa Toolbar Creator, offering website owners the ability to create their own custom browser toolbars powered by Alexa.

The Alexa Toolbar Creator, available at at http://www.alexa.com/toolbar-creator, allows a site owner to build a custom toolbar that installs in the Internet Explorer or Firefox browsers. Site owners can choose from a selection of features to add to their toolbar, including their company logo, site search, custom menus, links to popular content on their site, and social networking features. And, by including dynamic headlines from blogs or other RSS/Atom feeds, site owners can message their customers in real time, wherever they are on the web.

“A custom toolbar is a great way to build community, increase loyalty, and engage your audience," says Dave Sherfesee, Alexa General Manager. "Some of our early adopters are already seeing their custom toolbars generate incremental traffic and increased revenue on their websites."

Every toolbar includes built-in access to Alexa data, so toolbar users get the advantage of Alexa's website reputation information as they surf the web. And, custom toolbar users will join the millions of people in Alexa's Traffic Panel, helping make the web a better place for everyone by contributing to Alexa's free, public traffic metrics.

About Alexa Internet

Founded in April 1996, Alexa Internet is the leading provider of global web analytics solutions. Located in San Francisco, CA, Alexa is a a wholly owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN) Additional information is available through http://www.alexa.com.
Alexa Internet
Presidio of San Francisco
PO Box 29141
San Francisco, CA 94129-0141

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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Greg Orelind
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