Beverly Hills, CA (PRWEB) April 06, 2011
A new anti-aging product is creating a big buzz in the beauty world and is expected to be Hollywood's new "IT" product. Essence Of Argan is now selling 100% Pure, Moroccan Argan Oil in North America ( http://www.essenceofargan.com ).
This natural Oil, known as Liquid Gold has been used for centuries to combat aging and wrinkles in Morocco (have you seen their skin? – Wow!). In the last 100 years it has become very popular in Europe (France).
This Moroccan Oil is being touted as “Nature’s Solution To Botox” for obvious reasons. Essence Of Argan is introducing Pure, Organic, Argan Oil to North American Consumers at http://www.essenceofargan.com with some very aggressive pricing, home delivery options, and the best Argan Oil on the market, imported directly from the source. Here is some information on what you need to know about Argan Oil:
What is Argan oil?
Argan oil is an ancient beauty secret. This oil comes from the nuts produced by the Argan tree. This is a type of tree that is mostly found in the semi-desert areas of southwestern Morocco.
It is popular for its nutritional, medicinal, and cosmetic properties. The effects of this oil are immeasurable against among others the aging skin, dry skin, acne, damaged hair and brittle nails. That is why Argan oil is known as “Liquid Gold” or “The Gold of Morocco”.
Composition of Cosmetic Argan oil can do wonders
The beauty secret of Argan oil lies in its unique composition. The amazing Argan oil is rich in natural antioxidants, essential fatty acids, carotenoids, ferulic acid, sterols, polyphenols. It also contains remarkably high levels of vitamin E.. Argan Oil does not clog pores and has an amazingly diverse range of cosmetic benefits for the skin, hair and nails. Here are a few benefits in combination with the unique compositions of this amazing oil:
1. High Vitamin E Content
Vitamin E is extremely good for skin care and skin health. It is helpful in the prevention and treatment of sunburns, and it also intensifies the effectiveness of sunscreens. Aside from these, Vitamin E is also linked to helping prevent and treat scars as well as healing damaged skin. Vitamin E is also popular for helping prevent skin cancer mainly because of its sun protection quality.
2. Good Source of Antioxidants
Antioxidants have anti-aging effects. They protect skin cells from chemicals, drugs, pollutants, and ultra violet rays that produce free radicals that attack healthy cells and causes skin damage. Antioxidants help your skin retain its youthful glow, reduce wrinkle lines and stretch marks, and help skin stay moisturized.
3. Healthy Source of Phytosterols
Phytosterols have both an anti-irritation and an anti-inflammatory action. They are good for scar tissues and will help repair and condition both skin and hair. Aside from these, phytosterols also improves dry skin, help repair damaged skin including scars and keloids. It also has components such as stigmasterol that help lighten skin and prevents some types of skin cancer.
4. Rich in Unsaturated Fatty Acids
Also a great moisturizer, unsaturated fatty acids are great for the skin. They help reduce the appearance of wrinkles and these acids also have an anti-aging effect. Unsaturated fatty acids also work wonders for your hair by instantly helping soften it. They help prevent split ends. Unsaturated fatty acids also reduce joint pains and stiffness.
5. Has Essential Components that Help Restore Skin
Argan oil is believed to clean up and restore all sorts of skin conditions such as: eczema, psoriasis, dry skin, acne, wrinkles, and other skin issues.
How is the oil produced?
Moroccan Berber women harvest the nuts and produce the oil. The traditional and manual procedure involves cracking each nut open by hand to get about 2-3 kernels per nut. To get oil, the kernels are mashed with the use of a stone grinding press. The pulp gathered from the press will then be squeezed and kneaded manually to get more oil. This is a labor intensive procedure. It is said that working for 20hrs, would only produce around 1 liter of Argan oil.
The argan tree and UNESCO
The Argan tree (argania spinosa) which is endemic in the southwestern part of Morocco is able to thrive in environmentally difficult conditions – it survives in extreme heat, drought, and poor soil conditions. Yet it can live up to 200 years.
This tree is almost exclusively found in Morocco, specifically in its southwestern part. The area where theses trees grows covers around 2,560,000 hectares of land protected by UNESCO because the Argan tree is now endangered. These trees play an important role in the environment and its food chain. It is able to adapt to the poorest of conditions and still give out the best of products.
Argan Oil is Improving the Social Position of the Berber Woman!
Because of its increasing popularity and demand, Argan oil’s production has also improved the working conditions of Berber women. Although it was difficult at first to sustain this type of livelihood, these woman are working for various fair trade cooperatives in producing the oil. Some women are even allowed to work half days in order for them to still be able to take care of their families while they still get fair wages and more important, they are guaranteed good working conditions. Aside from ensuring that the Berber women improve both their social and economic status, fair trade cooperatives also ensure the preservation of the Argan forest.
Why is Argan oil an Expensive Oil?
These are two reasons why the Argan oil is expensive. One, the tree where it comes from is endangered and found in very few places. Two, it takes a lot of demanding and exhaustive work to get a little amount of this oil. Other reasons for its high market value are its nutritional, medicinal, and cosmetic properties. Argan oil does not come cheap, yet more and more consumers buy the product.
Get Essence Of Argan Oil, exclusively at: http://www.essenceofargan.com