Beat the Traffic Adds Key New Product Features for NAB 2011

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Beat the Traffic delivers a new level of distinction in traffic reporting with latest product innovations

Beat the Traffic 3D
By adding live traffic information on surface streets, interactive video integration, and the ability to pinpoint the real-time traffic speed at any point on the roadway, Beat the Traffic’s broadcast product truly delivers a new level of distinction

Triangle Software LLC, d.b.a. Beat the Traffic®, the fastest-growing provider of vehicle traffic reporting solutions for media in North America, will unveil several recent innovations to its award-winning Beat the Traffic 3D product at NAB 2011 in Las Vegas, April 11-14. The Beat the Traffic team will be demonstrating key new features, including live traffic information on surface streets, SDI video camera integration, and real-time SpeedTips™ throughout the show in Booth SU2302.

“By adding live traffic information on surface streets, interactive video integration, and the ability to pinpoint the real-time traffic speed at any point on the roadway, Beat the Traffic’s broadcast product truly delivers a new level of distinction in traffic reporting,” says Andre Gueziec, President and CEO of Triangle Software, the company that operates Beat the Traffic®. "This is another great win for our media partners, as these innovations make televised traffic reporting more relevant and actionable for viewers.”

Visualizing live traffic conditions on surface streets such as Las Vegas Blvd in Las Vegas, or El Camino Real in Silicon Valley, has been a long-standing challenge for traditional traffic broadcast products. Beat the Traffic’s state-of-the-art data modeling and engineering allow the Beat the Traffic 3D broadcast system to ingest orders of magnitude more data while continuing to provide a clean, elegant, and highly responsive display.

Beat the Traffic Version 6.2 also enables integration of a live, broadcast quality SDI video feed, from a traffic camera or alternate video source, rendered in full screen mode or as an inset on the 3D map. SDI video integration enables a new level of interaction between real life pictures and traffic data, delivering complete, lively, and engaging traffic reports.

SpeedTips™ feature: Imagine a television traffic reporter being able to move a pointer on any portion of roadway and instantly reveal the live speed of traffic at that location. This is the newest capability afforded by SpeedTips technology, introduced for the first time at NAB 2011. SpeedTips has the potential to make televised traffic reporting more interactive and actionable for viewers.

The Beat the Traffic 3D system and software is used by dozens television stations, cable providers, and newspaper groups in North America for on-air, on-line and mobile presentation of traffic conditions.

Want to learn more about how Beat the Traffic 3D can bring a new level of distinction to your traffic reporting? Register for a free NAB 2011 show pass courtesy of Beat the Traffic, and schedule a personalized demo and consultation with one of Beat the Traffic’s experts. Also, please join Triangle Software’s CEO, Andre Gueziec, at 3pm, Sunday April 10th in Room N242 of the Las Vegas Convention Center as he holds a press conference announcing what’s new at Beat the Traffic for NAB 2011. Beat the Traffic will be in Booth SU2302 throughout the show.

About Beat the Traffic®
Beat the Traffic® is the easiest way to enjoy a hassle-free commute in North America. Based in Santa Clara, CA, Triangle Software LLC d/b/a Beat the Traffic® is the fastest-growing provider of vehicle traffic reporting solutions. Beat the Traffic features 3D station-specific maps, a sophisticated traffic forecasting system, and customized routing solutions for broadcasters, as well as mobile and on-line product offerings.

As the only independent provider in the industry, Beat the Traffic has sustained their rapid expansion with media affiliates by maintaining a relentless focus on technical innovation and state-of-the-art data modeling, coupled with the tools, service, and personalized attention broadcasters and newspapers need to deliver a distinguished product in an increasingly “me too” environment.

Beat the Traffic® received the TVTechnology STAR Award as well as Television Broadcast magazine's Top Innovation Award. Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science. For more information visit us at beatthetraffic.com and trianglesoftware.com. The Beat the Traffic® technology is protected by U.S. Patents Nos. 6,989,765, 7,161,497, 7,221,287, 7,375,649, 7,508,321, 7,557,730, 7,610,145, 7,702,452 and 7,880,642 and other pending patents. Visit our youtube.com/beatthetraffic channel and follow us on Twitter at twitter.com/btt3d or Facebook at facebook.com/beatthetraffic.

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