Doheny’s Water Warehouse Signs Agreement with Rimm-Kaufman Group

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In an effort to increase Internet search traffic, Doheny has announced an agreement with RKG to optimize their paid search marketing.

Doheny’s Water Warehouse, an online discount pool supplies and equipment store, has signed a contract with Charlottesville, VA based Rimm-Kaufman Group (RKG) to provide expertise in paid search marketing. RKG leads the field in performance-driven paid search marketing.

In creating this partnership, Doheny has several key goals they plan to accomplish: to move to state of the pay-per-click (PPC) management algorithm, expand keyword breadth, and communicate more granularly with a wider variety of customers. “As Doheny has an aggressive plan for growth this year, we are looking at every way possible to increase our presence on the Internet,” stated CEO, John Doheny. “When customers seek pool supplies and chemicals online, we intend to be the company they come to first. Our partnership with RKG is a significant part of our Internet strategy and we are very excited to be working with them.”

About Doheny’s Water Warehouse
Family owned Doheny’s Water Warehouse is one of the largest online stores selling pool and spa chemicals, supplies, and equipment. Fast, free shipping, high levels of inventory and a 30-day money back guarantee set Doheny’s Water Warehouse apart from other pool supply competitors, making them a customer trusted resource for over 40 years. http://www.doheny.com

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John Puder