The Times Internet Limited of India Adopts Perfect Market to Grow Revenue

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Perfect Market enables TIL portal to improve performance by serving optimized content

Perfect Market Inc., a leading provider of traffic and content optimization solutions for web publishers, has partnered with The Times Internet Limited of India. In a continued effort to serve highly relevant content to its readers, The Times Internet Limited of India announced that it has implemented Perfect Market’s powerful technology platform across its premier properties TheTimesofIndia.com and EconomicTimes.com.

Times Internet Limited portal complements its online content with relevant ads based on specific themes, targeted to attract more and more readers with the help of Perfect Market's platform. While average web publishers using advertising technology companies are able to improve their performance by 15-50%, Perfect Market bolsters sites with 5-10x improvements due to its innovative optimization program. This results in a more satisfied user, increased traffic and higher click-through rates for advertisers which ultimately get more revenue to publishers.

"The implementation of the powerful technology platform by globally renowned Perfect Market enhances the quality of the content of the The Times Internet Limited of India, one of the world’s most widely read newspaper sites, and helps attract more readers," said Rishi Khiani,CEO,Times Internet Limited.

“TheTimesofIndia.com and EconomicTimes.com provide valuable Internet and mobile destinations for world-class news coverage,” said Julie Schoenfeld, President and CEO of Perfect Market. “With a belief that consumer experience is critical to success, The Times of India is now able to serve users with highly relevant content while it identifies, distributes and monetizes the most popular stories in its vast content libraries.”

News Facts:
--     Perfect Market’s patented content delivery engine helps publishers identify their most popular content based on reader demand; distribute it to web readers through content pages, on their websites, or through syndication partnerships; and monetize it with pay-per-click advertising.
--     Using Perfect Market, Times Internet Limited portal now yields extremely high revenue rates through an advertising program focused on placing relevant ads on each page.
--     The Perfect Market platform also allows The Times Internet Limited portal to curate trending news, and assign new stories in order to meet previously unmet reader curiosity. This provides users with a content experience tailored to their intent.

Resources:
About Perfect Market (@perfectmarket): http://www.perfectmarket.com
About The Times of India (@timesofindia): http://timesofindia.indiatimes.com/
About Economic Times (@EconomicTimes) http://economictimes.indiatimes.com/

About Perfect Market, Inc.
Perfect Market works with professional publishers to create, distribute and monetize content more effectively online. Perfect Market's patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format, to the right user, with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

About Times Internet Limited
Times Internet Limited, (TIL), is the internet is the internet & mobile venture of India’s largest media house - the Times Group. TIL websites are among the fastest growing web-based networks worldwide. TIL has led the internet revolution in India and has emerged as India’s foremost web entity, running diverse portals and niche websites.

Indiatimes.com is TIL’s flagship brand. India’s state-of the art internet portal encompasses telecom, e-commerce, online advertisement solutions, Communities, events.Indiatimes.com is undoubtedly India’s preferred online & mobile value-added services destination for millions of surfers & subscribers looking for a rich and diverse digital content.Indiatimes.com, the multi-faceted portal, commands more than 575 Million page views per month. The other key properties in the TIL portfolio are timesofindia.com – world no.1 news site in terms of page views and economictimes.com India’s No.1 business news website.

In the mobile space, Indiatimes 58888 is the largest direct-to-consumer SMS and IVR shortcode, accessed by over 50mn consumers across all telecom operators in India.

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Rachel Petersen
Perfect Market
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