Acquity Group Transforms eSupply Chain for Arrow Electronics

Share Article

The new forecasting tool helps to streamline the front- and back-end demand management process for MyArrow customers, reducing turnaround time

Acquity Group, a world-leading multi-channel commerce and digital marketing company, announced today that it has partnered with Arrow Electronics, Inc., a global provider of products, services and solutions to users of electronic components and enterprise computing solutions. Through the partnership, Acquity Group has helped Arrow Electronics develop and implement a custom eSupply chain solution that supports customer order forecasts.

Called 'Forecast Response', the online tool serves as a resource to help Arrow Electronics customers better manage their businesses. It features online access to the Arrow supply chain through the MyArrow portal, giving Arrow customers instant visibility into their future inventory pipeline, as well as the ability to communicate directly with their sales representative.

After the Acquity Group implementation, forecast response turnaround was reduced significantly, greatly improving the timeliness and customer value of such information. With daily updates and visual representation of the inventory pipeline, the order management team is also better equipped to manage production planning.

"Arrow's new Forecast Response tool is a faster, more convenient way for customers to manage their business with Arrow wherever and whenever they need to," said Martin Rohde, vice president of eBusiness for Arrow Electronics. "Forecast Response is the ideal combination of an online resource that is fully driven by Arrow's trademark sales and customer service support, a reflection of how we are integrating leading-edge technology to increase our customer's productivity."

“We completed a holistic assessment of the business, from the perspectives of both Arrow employees and Arrow customers during the site redesign,” said Mike Razzoog, director at Acquity Group. “This assessment provided a basis for developing an integrated online experience that really captures the collaborative nature of the forecast response business process. Now the accuracy of order management is improved and turnaround times are faster. This makes the information that much more useful to their customers.”

About Acquity Group

Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, with offices across the U.S. To define a unique perspective for your business, contact Acquity Group at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Eichmann