WedLock Online Learning Community Named Education Partner on WeddingWire.com; Powerful Alliance Between Two Wedding Companies Means New Support for the Wedding Industry

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WedLock to teach wedding pros SEO, Social Media, General Business and Sales via the new "WedLock Sampler", now featured in the Wedding Wire educational center. WeddingWire to contribute regular "Tech Report" in WedLock Magazine.

WedLock’s vision is to empower the fantastically creative, but sometimes technologically-hesitant wedding professional. ~ Jayne Hallock, Editor of WedLock

What’s smart and unique and helpful all over? The new educational alliance between the WedLock Online Learning Community and WeddingWire.com.

Recognizing the importance of providing marketing education, as well as astonishing exposure for a robust community of 200,000 wedding professionals, WeddingWire has invited the WedLock Online Learning Community to be an education partner.

This partnership will take two forms. The first is the new “WedLock Sampler”, which will appear in the WeddingWire Education Center featuring sample articles from WedLock Magazine. In turn, WeddingWire will regularly appear in WedLock Magazine, penning “The Tech Report”, a column designed to keep WedLock readers on the cutting edge of wedding technology.

“Engaged couples are becoming more and more tech-savvy with each passing day,” explains Jayne Hallock, Editor and Founder of WedLock. “Today’s wedding pros need to keep on top of that tech – and their marketing – if they’re going to survive. WedLock’s vision is to empower the fantastically creative, but sometimes technologically-hesitant wedding professional. We want to help them meet the modern couples where they are already looking for wedding help. Increasingly, this means they are online, they are using mobile apps, and they are employing social media. So WeddingWire, with all their wedding industry savvy and tremendous bridal reach, was the ideal ‘voice’ to educate our members about wedding tech.”

“We are excited to showcase WedLock’s premium educational content in the WeddingWire Education Center,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire. “This opportunity provides WeddingWire wedding pros, the largest wedding professional community, with comprehensive, innovative and insightful instruction from industry leaders.”

WedLock and WeddingWire look forward to strengthening their relationship, while serving the wedding industry with future webinars, seminars and live events.

About WedLock
The WedLock Online Learning Community offers three business-building tools for one low monthly membership fee. All subscriptions include access to the marketing expert Q&A forums, the WedLock bimonthly journal and one monthly webinar, with recordings. WedLock teaches wedding pros anything from social media, to SEO, to how to make the most of their bridal show investments, to how to negotiate contracts…anything a wedding professional needs to keep ahead of their competition.

About WeddingWire, Inc.
WeddingWire.com, the nation’s leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 local wedding vendors, from wedding venues to wedding photographers to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire provides free online management tools creating the only market opportunity that gives local businesses control over their clients, reviews, leads and performance. Businesses that join the WeddingWire Network appear on WeddingWire.com and other leading sites, including MarthaStewartWeddings.com, ProjectWedding.com and Weddingbee.com (both part of eHarmony), and Celebrations.com (part of the 1-800-Flowers family of brands).

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Jayne Hallock
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