As a strategic partner, we help them [brands] translate their objectives into cost-effective solutions for everything from tradeshows and events to retail experiences and digital engagement.
Detroit, MI (Vocus/PRWEB) April 05, 2011
EWI Worldwide, a global, live communications company, announces the appointment of Greg Mahaffy as Global Account Director. Mahaffy will be responsible for developing and maintaining client partnerships with a focus on tradeshow exhibition and spearheading the team that provides single point of contact support for US-based, global brands with programs across various international markets.
“Greg brings a deep understanding of marketing, creative and client services, as well as experience delivering programs for many world-leading brands,” said Arlene Petrush, Chief Sales Officer. “His knowledge of program strategy and execution in global markets will help our clients fully leverage the live experience anywhere in the world. We are thrilled to welcome Greg to the EWI family.”
Signifying growth in the company’s Southern California office, the appointment comes at the time when EWI Worldwide recently expanded its Asia-Pacific and European operations, and strengthened its event capabilities within markets local to Latin America.
For the past 16 years Mahaffy has been the driving force behind delivering creative and effective tradeshow programs for brands, such as TEVA Health Systems, Somaxon Pharmaceuticals, Wells Fargo, Alphatec Spine, Valeant Pharmaceuticals and Yamaha Motor Corporation, USA, across the U.S. and 14 countries. Dedicated and driven, he finds inspiration in developing a unique blend of experiential marketing aspects into programs that bring brands global reach and recognition.
“When it comes to live communications, the needs of brands are constantly evolving,” Mahaffy said. “As a strategic partner, we help them translate their objectives into cost-effective solutions for everything from tradeshows and events to retail experiences and digital engagement, and thanks to EWI’s expert capabilities and global presence, we can orchestrate them all under one roof.”
Mahaffy will be based out of the company’s Foothill Ranch, California office.
About EWI Worldwide
EWI Worldwide is a global, live communications company that creates community between brands and customers. From concept to completion, EWI Worldwide develops strategic, integrated programs for clients across all phases of live communications including exhibitions, events, retail, pavilions and digital engagement.
Boasting 32 years of experience, the company supports a diverse group of clients across multiple industries and has offices in Atlanta, Chicago, Detroit, Dusseldorf, Hamburg, Los Angeles, Milwaukee, Shanghai and Winston-Salem with strategic alliance partners worldwide.