Online car buying pioneer speaks out on bad practice in the industry

Share Article

Noel Parkinson, founder and MD of wewillbuyyourcar.com, the company that pioneered online car buying in the UK, has called for greater transparency in the industry he created, after an Office of Fair Trading investigation into competitor, webuyanycar.com, exposed ‘bad practice’.

News Image
I created wewillbuyyourcar.com to empower consumers, by removing the smoke and mirrors often associated in selling a car, and to make the process as quick and easy as possible.

Noel Parkinson, founder and MD of wewillbuyyourcar.com, the company that pioneered online car buying in the UK, has called for greater transparency in the industry he created, after an Office of Fair Trading investigation into competitor, webuyanycar.com, exposed ‘bad practice’.

The investigation revealed that 96% of competitor, webuyanycar.com’s customers received less than they were initially offered for their vehicle, with some receiving 25% less than the initial offer. This is something that Noel Parkinson says, ‘is not and never has been’ a part of his vision for online car selling:

“I created wewillbuyyourcar.com to empower consumers, by removing the smoke and mirrors often associated in selling a car, and to make the process as quick and easy as possible. As the OFT report reveals, in some quarters, this is not happening and the consumer suffers.

“One technique is to ask the customers to take their car to a depot a long way from their home. The vendor knows that, as a significant amount of time has been spent on the transaction, the customer will be less likely to back out. This is the point when prices are driven down.

“This is something I strongly disagree with. At wewillbuyyourcar.com, we collect wherever the customer chooses, make payment within 15 minutes and our movement in price, monitored across tens of thousands of customers, is just 3%.

Overstating initial offers on websites isn’t the only questionable tactic currently in use across the industry, and consumers need to be aware of the hidden costs, as Noel explains:

“Trying to beat down prices after an offer has been made is just the tip of the iceberg. Many of our competitors charge admin fees, and some even charge to transfer money into your account. Much of this info is hidden in small text or ‘t&cs’ across their websites, and consumers are often unaware of these additional charges until late on in the selling process.

“wewillbuyyourcar.com was launched with the principle of transparency in everything we do. There are no admin or transaction fees, and all our ‘t&cs’ are available on the website. To illustrate this, I am willing to open up my entire customer feedback to the Office of Fair Trading, or the media to prove that not all online car buying sites are the same.”

Mr Parkinson welcomed the intervention of the OFT and the comments of senior director, Cavendish Elithorn:

“Cavendish Elithorn was right to note the growing trend for selling personal possessions on the internet and to protect those who choose to do it. From day one we have striven to ensure all customers have access to the most sophisticated software and the best possible service. I believe this is why over 99% of our customers are happy to recommend wewillbuyyourcar.com to a friend.

“In short, we pioneered this alternative way to sell cars. I know it is the future, and we will continue to offer a trustworthy, hassle free choice to the UK consumer when selling their current car.”

wewillbuyyourcar.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Craig Lazenby

Craig Lazenby
Visit website