Bake a DIY Wedding Cake says Sainsbury’s Magazine and Mich Turner, Wedding Cake Designer to the Stars!

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Mich Turner, owner of the Little Venice Cake Company, and award-winning celebrity cake designer is passing on her years of expert knowledge to Sainsbury’s Magazine readers this month.

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Sainsbury’s Magazine readers are known for their love of baking, so what better way for them to get creative in the kitchen and hone their artistic talents than to produce this stunning cake for a special occasion?!

Mich Turner, owner of the Little Venice Cake Company, and award-winning celebrity cake designer is passing on her years of expert knowledge to Sainsbury’s Magazine readers this month. Her exclusive step-by-step masterclass will help readers create a stunning wedding cake, that retails in her shops for a whopping £735), when they pick up the May issue of Sainsbury’s Magazine, on sale from today.

Mich’s step-by-step guide will produce a beautiful rose covered Lemon Wedding Cake, which can be made with Sainsbury’s ingredients and equipment for only £145. That’s a potential saving for the Sainsbury’s Magazine reader of nearly £500 – a great way to get the fairytale cake without the hefty cost.

Sainsbury’s Magazine is also offering readers the chance to buy the specialist kit needed to make the cake, for a reduced price of £44, a saving of 20%. Covering every aspect of baking and decorating with easy-to-follow instructions, Mich explains how to make the eye-catching cake, with expert advice on sponge base creation, delicious frostings and fillings, and simple tips on how to cover and stack your cake in preparation for decorating.

Mich Turner, who owns The Little Venice Cake Company was awarded an MBE in 2010 and is London's leading designer of couture wedding, birthday and celebration cakes. Internationally renowned, Mich and her team have created cakes for celebrities and international royalty, including Her Majesty The Queen, Madonna, Pierce Brosnan, Sharon and Ozzy Osbourne, Cheryl Cole, Gordon Ramsay - who describes her as ‘the Bentley of cake makers’ - and David Beckham. Her award-winning Little Venice Cake Company is one of London’s leading makers of couture wedding and celebration cakes.

The Little Venice Cake Company will also be launching a collection of cakes for Sainsbury’s later this year.

Helena Lang, Editor of Sainsbury’s Magazine, says, “The recession has been tough for the wedding industry. Although it hasn't stopped people getting married, value for money is more important now, than ever before. Brides are questioning every penny spent and being conspicuously ‘bling’ is definitely out. But all girls still want a fairytale element to their big day and making your own cake is one way of getting something beautiful for very little cost. Sainsbury’s Magazine readers are known for their love of baking, so what better way for them to get creative in the kitchen and hone their artistic talents than to produce this stunning cake for a special occasion?!”

The feature follows the recent launch of Baking Recipe Collection by Sainsbury’s, the latest cookbook by Sainsbury’s, featuring 100 delicious sweet and savoury baking recipes for readers to try at home. Sainsbury’s Magazine, which is published by Seven, the award-winning customer engagement agency, is now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Periodical Publisher’s Association (PPA) Awards three times.

Sainsbury’s Magazine’s unique mix of food and lifestyle content offers its readers recipe inspiration from the magazine’s renowned food team plus ideas for their homes, families, health and holidays. At only £1.60, the monthly glossy is incredible value, with tips and advice from the best writers and contributors, including a monthly column from keen cook and busy mum Fiona Gibson, a monthly Q&A with top psychotherapist Elizabeth Meakins and recipes from the world’s best chefs and drinks experts, including Nigel Slater and Olly Smith.

http://www.seven.co.uk/

Contact at Seven:
Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena(dot)ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel strategic content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.
  •     For further information: http://www.seven.co.uk or contact Shareena Ali, PR, shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.

About The Little Venice Cake Company
Little Venice Cake Company is London's leading designer of exquisite wedding cakes. Internationally renowned they have made wedding cakes for celebrities including Madonna, Pierce Brosnan, Joe Cole and Carly Zucker, and Elvis Costello and Diana Krall. They offer a bespoke, professional service and will steer you effortlessly through the process of designing, tasting and choosing your wedding cake.

Little Venice Cake Company has won numerous awards and Director and Founder Mich Turner has been described as "The Bentley of Cake Makers" by Gordon Ramsay. Their style is clean, classical and contemporary, combining totally indulgent cakes with intricate craftsmanship to create cakes of breathtaking beauty and real wow factor. They are truly innovative, visionary and talented - mastering techniques such as hand-painting, hand-piping and hand-moulding to build their stunning portfolio.

The ultimate authority on cakes, Mich Turner has judged numerous competitions, hosts regular masterclasses and been described as "The Queen of Couture Cakes" by Amanda Wakeley. Their designs are regularly featured in the bridal magazines, they work with London's most esteemed hotels, venues and party planners and have collections in London's most prestigious stores.
Mich's TV credits include: Mich Turner's Cake Couture and The Great Cake Bake on Wedding TV; Kristie's Homemade Home and Homemade Christmas; Feast with Heston Blumenthal; Market Kitchen; Ready Steady Cook; Rachel Allen's Bake and Little Chefs.

http://www.lvcc.co.uk

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