Apption and Gazaro Partnership Secures Second Branham Recognition

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Leaders in Intelligence and Analytics secure second recognition as Top Technology Innovators

Application: Artificial Intelligence

Apption: Artificial Intelligence

With cloud computing lowering implementation costs of complex algorithmic applications for most businesses, Apption is seizing the opportunity to apply its expertise

Apption announced today that Gazaro, an Apption Partner company, has been named by Branham Group as a Top 25 Canadian ICT Up and Comer, a list which recognizes leaders in technology innovation. Apption, named to Branham Group’s Up and Comer list in 2006, contributed artificial intelligence technology used in the core development of Gazaro’s innovative Price Intelligence Platform.

Since its inception in 2005, Apption Corporation has steadily raised the bar of artificial intelligence capabilities by developing sophisticated and robust algorithms for data mining to uncover patterns that create financial value for the competitive enterprise. This means real time insight is possible through machine learning, as opposed to static analysis that is only based on historical data.

“Businesses are realizing that they can use their data to get a market advantage over the competition,” said Brian Joe, CEO of Apption. “Data is accumulating at an ever-increasing rate, and the challenge is to unlock its value. The award received by our partner Gazaro demonstrates the power behind today’s artificial intelligence and we congratulate them on winning industry recognition.”

Ottawa-based Gazaro has successfully leveraged Apption’s technology contributions as a competitive differentiator in both the business and consumer markets. Gazaro’s Data-as-a-Service offerings include real-time pricing intelligence and analytics allowing retailers and manufacturers to optimize pricing, increase sales, margins and customer loyalty. For consumers, Gazaro’s deal-finding service saves time and money, and increases their peace of mind, with innovative services such as DealScore, PriceHistory, Coupons and Gazaro’s patent-pending Price Protection service.

Apption is an emerging leader in the “big data” AI or analytics market, an industry term referring to large data volumes including machine and human generated data such as computer system log files, financial services electronic transactions, web search streams, email metadata search engine queries and social networking activity. “With cloud computing lowering implementation costs of complex algorithmic applications for most businesses, Apption is seizing the opportunity to apply its expertise in AI/machine learning to create big data opportunities for our clients,” said Joe.

The Branham300 - a list of the Who’s Who companies in Canadian IT - is published annually. The latest edition is available online at, and in the 2011 April/May issue of Backbone Magazine.

About Apption Corporation

Apption is an award-winning software consulting and solution delivery firm that specializes in optimizing enterprise and government applications through Service-Oriented Architecture (SOA) and Artificial Intelligence (AI) based Cloud Computing solutions. For more information, visit

About Gazaro

Gazaro delivers price transparency for consumers and retailers by tracking, analyzing, and reporting on hundreds of millions of prices across millions of products. Shoppers save time and money by using Gazaro DealScore™, PriceHistory™, and PriceProtect™ to find and get notified of great deals and coupons on products they want to buy. Gazaro’s real-time price intelligence and analytics suite helps retailers optimize pricing and product mix to increase sales, profits and customer loyalty. Learn more at,, and

About Branham Group

Branham Group Inc. is a leading industry analyst and strategic consulting firm servicing the global information technology marketplace. Branham Group assists information technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health and Green IT). Branham also produces an annual listing of the top information and communications technology (ICT) companies in Canada, tracks the Canadian Outsourcing industry and monitors over 450 Digital Health vendors.


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