The Ant Farm Promotes Lisa Riznikove and Rob Troy to Co-Presidents

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Scott Cookson and Scott Carson Named Creative Directors

Leading entertainment advertising agency The Ant Farm has named Lisa Riznikove and Rob Troy Co-Presidents, it was announced today by The Ant Farm Chief Operating Officer Melissa Palazzo. In addition, Scott Cookson and Scott Carson have been promoted to Creative Directors.

Riznikove and Troy, who joined The Ant Farm in 2004, previously served as Senior Creative Directors and Heads of the Games Division, overseeing all of the strategy and creative work for clients including Activision, Ubisoft, Sony, EA, THQ, Warner Bros. Interactive and many others. Credited with pioneering a theatrical approach to game trailers through their work with game engines, Riznikove and Troy have recently handled such campaigns as “Splinter Cell,” “Assassins Creed,” and “Michael Jackson: The Experience,” and all of the television spots and trailers leading up to the launch of “Call of Duty: Black Ops,” which has grossed more than a billion dollars since its release from Activision in November. Troy is also credited with pioneering new technologies in video game capture including the patent pending “Surround Vision” which allows video games to be capture in 360 degrees within the game engine.

“I’m excited to recognize Lisa and Rob’s amazing track record and success in establishing The Ant Farm as a leader in the video game market,” said Palazzo. “Together with our video game team, Rob and Lisa offer our clients something that traditional agencies can’t— the highest creative talent and the cutting-edge technical expertise that allows us to execute any idea we dream up.”

Prior to joining The Ant Farm, Riznikove and Troy co-founded Absinthe Pictures, a full-service advertising and promotion production company. They have earned dozens of major industry awards for their work in advertising and promotion, including an Emmy, numerous Mi6 Awards, Telly Awards and many others.

Cookson and Carson, who were previously producers at The Ant Farm, are responsible for full-service strategy, creative and execution of integrated campaigns across multiple media for video games, working with such clients as Activision, Ubisoft, EA, Namco and Sony.

The Ant Farm is part of Omnicom Group Inc. (OMC)

The Ant Farm

Leading entertainment advertising agency The Ant Farm is dedicated to creating unforgettable campaigns for every facet of the entertainment world, including movie and video game trailers and TV spots, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit


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